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HomeThomas E. Bonsall

Thomas E. Bonsall

Robert McNamara upside down
Drive-By Musings

Should the Automotive Hall of Fame present accurate information about its inductees?

January 17, 2024 Steve 2

The Automotive Hall of Fame has a fancy website, a big building and lots of very important people on its board of directors. Yet its explanation for why Robert S. McNamara was inducted has surprisingly […]

1965 Studebaker Cruiser proposal
Links

Car Life speculates about why Studebaker shut down its South Bend plant

November 24, 2023 Steve 5

A March 1964 Car Life article offers a fascinating take on why Studebaker shifted production from its South Bend main plant to a much smaller one in Hamilton, Ontario — which turned the brand into […]

1968 Ford Thunderbird
Data Dive

1958-76 Thunderbird: The rise and fall of the Ford that shook up GM

November 17, 2023 Steve 6

(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]

History

1958-60 Lincoln: Failing to beat GM at its own game

November 10, 2023 Steve 10

(EXPANDED FROM 12/31/2021) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

"Rust in peace" sign on abandoned 1962 Ford F-100 truck
Photo Essay

1962 Ford: Harbinger of stylish trucks rots in the woods

October 10, 2023 Steve 1

(UPDATED FROM 2/18/2022) Five miles up an unpaved road in the Olympic Mountains is a harbinger of today’s stylish trucks. Slowing decaying in the rainforest is a 1962 F-Series pickup. Rather than trying to cart […]

1967 Pontiac Grand Prix convertible grille closeup
Design Notes

1967 Pontiac Grand Prix convertible didn’t catch on

September 1, 2023 Steve 8

I get most of my automotive photographs at an annual car show sponsored by the LeMay Collections in Marymount. One of my favorite cars at this year’s event, which was held last Saturday, was a […]

1958 Edsel Pacer
Media Analysis

Review of Thomas Bonsall’s Edsel book mischaracterized Robert McNamara

August 23, 2023 Steve 2

Indie Auto appreciates when readers give us a heads up about interesting content elsewhere on the web. In a recent comment, John Sutter pointed to an eye-opening review of Thomas E. Bonsall’s (2002) book, Disaster […]

1970 Pontiac Firebird needed to go on a diet
Fake Design

1970 Pontiac Firebird: Time to go on a diet

August 18, 2023 Steve 15

(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]

Avanti II windshield
Design Notes

Why was the Studebaker Avanti’s windshield so odd?

May 30, 2023 Steve 2

(EXPANDED FROM 2/8/2022) Why was the futuristic-looking Studebaker Avanti given a tall, flat and small windshield? That windshield ranks with the 1964-66 Imperial in looking terribly mismatched with the rest of the car. The most […]

Six Men Who Built the Modern Auto Industry
Readings

Richard Johnson showed what can happen when a journalist does auto history

May 18, 2023 Steve 2

(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]

Posts pagination

« 1 2 3 4 5 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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