“It was only a statistic, a number in an industry that churned out reams of facts and figures. But when Toyota announced on April 24 that it had sold 2.35 million automobiles around the world […]
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]
A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]
“. . . Townsend first made personnel changes of urgent concern. He stole away from Ford its stylist, Elwood Engel. Looking at Chrysler interior designs shortly after his arrival, Engel yelped: ‘Ye Gods, this out […]
The marketing wizards are trying to present the 2022 Wagoneer as a big grand deal; a triumphant return of a legendary nameplate. The only problem is that the forthcoming new Jeep is as generic as […]
George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]
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