Below is a reader’s response to my critique of Lee Iacocca’s tenure at Chrysler (go here and here). Anybody can be a Monday morning quarterback. Yes to a degree I agree HOWEVER the minivan was […]
(UPDATED FROM 5/1/2020) American automakers have always had a penchant for extravagant designs that can look overwrought compared to imports. Of course, this has been changing of late as foreign automakers — particularly the Japanese […]
(EXPANDED 10/24/2022) “Lower, longer, wider” was the domestic automakers’ dominant design approach until they were forced to downsize their fleet in the late-1970s due to federal fuel-economy standards. Since that time automakers have at least […]
Indie Auto stories are occasionally linked to — and then debated — on other automotive history websites. A recent example is Curbside Classic, where a subthread discussed the 2004-to-present Chrysler 300C. This debate is a […]
(UPDATED FROM 7/24/2020) The 1955 Packard Request is a good example of how “retro” styling doesn’t always work very well. This show car took too literal of an approach in trying to evoke Packard’s classic […]
“(T)he truck market was going to break out of its previous boundaries and begin a historic climb in which it would eventually surpass automobiles in total sales. In time trucks would become the biggest and […]
“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]
Jalopnik recently took a walk on the clickbaity side by asking readers how they would save Chrysler: The brand. The post by Rory Carroll (2021) elicited the usual range of responses, from earnestly mundane to […]
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