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HomeRiviera

Riviera

1966 Oldsmobile Starfire
Data Dive

Why didn’t the Oldsmobile Starfire do better in a booming personal coupe field?

September 12, 2024 Steve 13

When I came across a 1966 Oldsmobile Starfire at this year’s LeMay annual car show, it got me wondering why such a nicely styled car failed to catch on in one of the 1960’s hottest […]

1988 Oldsmobile Toronado
History

Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?

July 1, 2024 Steve 12

General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but they didn’t recover […]

1973 Buick Riviera
Links

Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?

June 16, 2024 Steve 21

David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro Autos (2021) even […]

1971 Oldsmobile Toronado and Cutlass
Design Notes

Did General Motors need to panic with the 1971 Oldsmobile Toronado?

May 27, 2024 Steve 9

The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]

1976 Buick Riviera
Design Notes

Did Wayne Kady screw up the 1974-76 Buick Riviera?

February 2, 2024 Steve 13

(EXPANDED FROM 11/19/2021) In a recent story, Hagerty described Wayne Kady as “the most well-known unknown designer in the history of General Motors” (Seaman, 2024). Among the designs that the article shed light on is […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 20

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

1968 Ford Thunderbird
Data Dive

1958-76 Thunderbird: The rise and fall of the Ford that shook up GM

November 17, 2023 Steve 6

(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]

1971 Cadillac Eldorado
Media Analysis

1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story

February 24, 2023 Steve 50

(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]

1972 Oldsmobile Toronado front
Quotes

Bill Mitchell on how he wielded power like Harley Earl at GM

October 12, 2022 Steve 14

“Oh, he was powerful. God, I admired [him]. He just knocked the tar out of anybody. He’d get it fixed. If he couldn’t, he’d call New York and say, ‘Fix these…[.]’ Then, I inherited some […]

Links to automotive websites
Links

On the origins of the 1974 Riviera and 2021 Grand Wagoneer

January 29, 2021 Steve 0

Wayne Kady comments about the bustleback Buick: The April 2021 issue of Collectible Automobile has a letter from retired General Motors’ designer Wayne Kady. He described how GM’s head designer William Mitchell ordered him to […]

Posts pagination

« 1 2
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    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
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    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • 1976 Tatra T-613
    Tatra was yet another automaker that deemphasized aerodynamics by 1970s
    May 22, 2026 12
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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