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HomeRichard Langworth

Richard Langworth

History

1954 Chevrolet was beginning of the end for GM’s brand hierarchy

April 21, 2026 Steve 17

(EXPANDED FROM 3/1/2024) This article’s comment thread has had a recent uptick in discussion, so let’s add a bit more analysis. The 1954 Chevrolet’s greatest claim to fame — or, more accurately, infamy — was […]

1957 Rambler Rebel
History

1957 Rambler Rebel was so close yet so far from legendary

December 16, 2025 Steve 15

(EXPANDED FROM 6/27/2022) American Motors head George Romney may not have realized it at the time, but he was onto something when he okayed the 1957 Rambler Rebel for production. This would prove to be […]

1964 Studebaker logo
History

Might Studebaker have survived if Sherwood Egbert had stayed healthy?

November 4, 2025 Steve 16

(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

1964 Studebaker Daytona rear quarter
Design Notes

1964 Studebaker: Brooks Stevens hammered final nail in the coffin

August 27, 2025 Steve 27

(EXPANDED FROM 4/16/2021) One of my more unpopular takes is that Studebaker shouldn’t have assigned Brooks Stevens to restyle the 1964 Lark. He may have had a more mainstream design sensibility than Raymond Loewy, but […]

1958 Mercury Turnpike Cruiser C-pillar
Design Notes

1958 Mercury Turnpike Cruiser is a monument to Ford’s failed ambitions

May 27, 2025 Steve 12

(EXPANDED FROM 4/8/2022) The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility […]

1956 Ugly Car of Year Award
Design Notes

1956 Ugly Car of the Year Award: Indies get desperate

December 31, 2024 Steve 17

(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 9

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1948 Hudson rear
History

1948 Hudson ‘step-down’ was a brilliant car with tragic flaws

June 17, 2024 Steve 26

(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]

1967 Plymouth GTX
Design Notes

1966-67 Plymouth Satellite was most anonymous-looking car of its era

March 25, 2024 Steve 10

(EXPANDED FROM 11/10/2021) I hereby nominate the 1966-67 mid-sized Plymouth as the most anonymous-looking car of the mid-1960s. At least to my eyes, the Belvedere line — which included top-end Satellite and GTX models — […]

1964 Ford Thunderbird
Links

Car and Driver playfully roasts a 1964 Ford Thunderbird convertible

February 13, 2024 Steve 4

Car and Driver’s road test of a 1964 Ford Thunderbird reminded me of what I enjoyed about the magazine in its heyday. Although it threw in a few bits of fawning praise, that struck me […]

Posts pagination

1 2 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
Society of Automotive Historian award to Indie Auto

Recent Comments

  • Jeff Kennedy on Ford design in the 1970s was a real step down from the previous decade
  • Lori H. on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Stéphane Dumas on Ford design in the 1970s was a real step down from the previous decade
  • Steve on 1967 Pontiac Grand Prix convertible didn’t catch on
  • Philco Ford on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Steve on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Anthony Boddy on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Albert Fredrick Godwin on 1967 Pontiac Grand Prix convertible didn’t catch on
  • Randerson on Bigger didn’t prove to be better for General Motors in late-70s and 80s
  • SCAMPMAN on Bigger didn’t prove to be better for General Motors in late-70s and 80s
  • SCAMPMAN on Bigger didn’t prove to be better for General Motors in late-70s and 80s
  • Terrance Smith on Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes
  • SCAMPMAN on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
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