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HomeRichard Langworth

Richard Langworth

1958 Mercury Turnpike Cruiser
Design Notes

1958 Mercury Turnpike Cruiser is a monument to Ford’s failed ambitions

May 27, 2025 Steve 12

(EXPANDED FROM 4/8/2022) The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility […]

1956 Ugly Car of Year
Design Notes

1956 Ugly Car of the Year Award: Indies get desperate

December 31, 2024 Steve 17

(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 8

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1948 Hudson rear
History

1948 Hudson ‘step-down’ was a brilliant car with tragic flaws

June 17, 2024 Steve 26

(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]

1967 Plymouth GTX
Design Notes

1966-67 Plymouth Satellite was most anonymous-looking car of its era

March 25, 2024 Steve 10

(EXPANDED FROM 11/10/2021) I hereby nominate the 1966-67 mid-sized Plymouth as the most anonymous-looking car of the mid-1960s. At least to my eyes, the Belvedere line — which included top-end Satellite and GTX models — […]

History

1954 Chevrolet was beginning of the end for GM’s brand hierarchy

March 1, 2024 Steve 11

(EXPANDED FROM 2/25/2022) The 1954 Chevrolet’s greatest claim to fame — or, more accurately, infamy — was contributing to the demise of independent automakers by engaging Ford in a brutal price war. Less discussed is […]

1964 Ford Thunderbird
Links

Car and Driver playfully roasts a 1964 Ford Thunderbird convertible

February 13, 2024 Steve 4

Car and Driver’s road test of a 1964 Ford Thunderbird reminded me of what I enjoyed about the magazine in its heyday. Although it threw in a few bits of fawning praise, that struck me […]

1961 Imperials
Design Notes

1961-63 Imperial: Ode to Virgil Exner’s neo-classical excesses

November 22, 2023 Steve 3

(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]

1955 Studebaker V8 emblem
Data Dive

Why V8 engines were less important in the 1950s than commonly believed

October 23, 2023 Steve 13

(EXPANDED FROM 10/22/2021) One of the most pervasive myths in US automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]

1956 Continental Mark II
History

Who were the five worst leaders of postwar U.S. automakers?

October 6, 2023 Steve 33

(UPDATED FROM 5/7/2021) Warren Buffett has argued that the Number 1 problem a company can face is choosing the wrong chief executive officer. Buffett, who is CEO of Berkshire Hathaway, has said that over the […]

Posts pagination

1 2 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 15
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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