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HomeRambler

Rambler

Budd XR-400
Fake Design

The XR-400 wouldn’t have ‘saved’ AMC but it pointed in a useful direction

July 7, 2023 Steve 6

(EXPANDED FROM 7/7/2021) A few years ago Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in […]

1976 AMC Pacer and Chevy Nova
Media Analysis

Automotive News treats Gerald C. Meyers’ tenure at AMC with kid gloves

June 28, 2023 Steve 10

Automotive News’ obituary of Gerald C. Meyer treated his tenure at American Motors with kid gloves. Meyers died on June 19 at the age of 94. Presenting a largely upbeat narrative would make sense if […]

1965 Rambler American 440H 2-door hardtop
Quotes

1964-65 Rambler American paid a price for using Classic body parts

June 19, 2023 Steve 2

A key way that American Motors was able to afford fielding both a compact and mid-sized platform in the mid-1960s was by sharing an unusual number of body parts. However, as Car Life noted below, […]

History

1933-42 Willys: A better template for an import beater than later compacts

May 19, 2023 Steve 14

(EXPANDED FROM 1/22/2021) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

1959 Chevrolet Impala 2-door hardtop
Quotes

Compacts were more successful as big-car prices grew in late-1950s

May 12, 2023 Steve 3

“Before 1955 the compact cars, which had then included Rambler, Hudson Jet, and Volkswagen, were not outstanding sales successes. Their suggested list prices, and their actual retail prices, were comparatively high in relation to those […]

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

February 27, 2023 Steve 4

While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]

1963 Rambler American 2-door hardtop closeup
Design Notes

1961-63 Rambler American: Would it have been better without a restyling?

February 21, 2023 Steve 13

Paul Niedermeyer (2023) recently suggested that the 1961 Rambler American’s “two-box” styling “just doesn’t work for me.” That makes sense. The newly reskinned car represented one of the most extreme — and awkward — examples […]

1959 Oldsmobile
Current Events

Will history repeat itself by punishing automakers for their big SUV binge?

February 1, 2023 Steve 15

It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]

Readings

Charles Hyde’s AMC book doesn’t get why automaker failed

July 8, 2022 Steve 6

(UPDATED FROM 10/16/2020) Charles K. Hyde’s history of American Motors and its constituent companies is a valuable scholarly addition to the literature. His book, Storied Independent Automakers: Nash, Hudson and American Motors, offers considerably more […]

Posts pagination

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  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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