Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]
A Car and Driver article on the just-introduced 1964 Plymouth Barracuda adopted an unusual format — a transcript of a conversation with a Chrysler official. When a road tester complained that the car’s underpinnings didn’t […]
Roger Sizemore had the feeling that Chrysler was going in the wrong direction. The product planners talked excitedly about selling at least 200,000 Plymouth Barracudas and Dodge Challengers annually. Yet the all-new 1970 pony cars […]
Motor Trend‘s road test of the 1970 Dodge Challenger was largely laudatory, noting that “Dodge has had a few years to observe what’s been going on in the pony car field and has incorporated many […]
During his tenure as head AMC’s design, Richard Teague had the opportunity to develop quite a few sporty coupes, from the original Marlin to the Spirit hatchback. Out of all those efforts, I would propose […]
Even though Ford came out with one of the first mid-sized cars in 1962, only three years later it was pummeled by General Motors and Chrysler. In 1965 even American Motors’ mid-sized lineup outsold Ford’s […]
LS stopped by to respond to our article, “1970 Pontiac Firebird: Time to go on a diet.” I don’t know what the author is talking about. The 1970 Firebirds were lauded as a groundbreaking design. […]
Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. For example, one […]
(EXPANDED FROM 7/7/2021) A few years ago Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in […]
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