(EXPANDED FROM 8/16/2021) Did Virgil Exner have any involvement with the 1953-54 Plymouth’s design? Automotive historians have tended to either dance around that question or offer varying — or even contradictory — information. As a […]
The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to soaring sales of […]
FS stopped by Indie Auto to complain that our article on the 1963 Rambler Classic was “poorly researched.” He proceeded to offer his take: “The new for 64 Americans shared a lot with the 63-64 […]
Paul Niedermeyer stopped by Indie Auto to share his current thinking about the downsizing of the 1962 Plymouth and Dodge. This is a response to a story we ran almost two years ago entitled, “Did […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
(UPDATED FROM 10/23/2023) One of the most pervasive myths in U.S. automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]
(EXPANDED FROM 8/28/2020) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]
(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]
Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]
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