(EXPANDED FROM 12/17/2021) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]
David Burrell of Retroautos has written one of the better overviews of the downsized 1962 Dodge and Plymouth, but he also displays some of the genre’s limitations. Unlike some other historical accounts, Burrell questioned the […]
(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]
Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]
Geeber recently wrote one of the best overviews I have ever seen about why Chrysler’s dealer networks became so dysfunctional. His comment (below) was in response to, “Lynn Townsend failed to solve Chrysler’s warfare between […]
Reader James E. Duvall offered a thoughtful take on our 1966-67 Chrysler B-Body story that deserves more prominence as a stand-alone letter. While I believe the Elwood Engel’s styling department was on-track and that Lynn […]
(EXPANDED 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The Chrysler was exceptionally clean and purposeful for an American premium-priced car of […]
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
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