Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]
Peter DeLorenzo (2023a) recently made a big deal about how he supposedly transformed the automotive media. He argued that “the key differentiator for me was that I didn’t care about access, because I not only […]
Automotive pundit Peter DeLorenzo (2023a) likes to needle industry executives such as Ford’s Jim Farley, whom he has dubbed the “I’m a genius just ask me” CEO. Thus, I was struck by how he presented […]
Peter DeLorenzo (2023) recently raised a useful point: Too many of today’s auto industry executives “have no concept of historical perspective at all.” His full column is worth a read, but here’s a key passage: […]
It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]
“. . . (T)he notion that the more ‘traditional’ automakers are too far ahead of the unfolding BEV transition is laughable. It’s not just traditional industry lead times at play here; it’s the fact that […]
“This Bush League Bullshit has been going on in the car business for so long that I can’t even remember when it wasn’t. But now? It’s ramped up to an entirely new level of blatant […]
“As I’ve said repeatedly since founding this website, the automobile business is first and foremost a fashion business. It is consumed by trends, fads and what’s perceived as ‘hot’ at the moment. And before we’re […]
(EXPANDED FROM 10/2/2020) Auto Extremist has reposted a Peter DeLorenzo (2021) column which argues that the auto industry has “reached the nadir of design. And it isn’t pretty.” The big reason why: Cars look so […]
It’s good news that Peter DeLorenzo is not going to retire after all. Last week an editor’s note suggested that his website, the Auto Extremist, might close (Word Girl, 2021). However, in his latest column […]
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