(EXPANDED FROM 3/3/2023) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned […]
(EXPANDED FROM 15/8/2023) General Motors’ 1973 mid-sized cars were a major focus of our discussion about William Mitchell’s tenure as head of design. Thus, I thought it would be a good time to expand on […]
William Mitchell was vice president of design at General Motors from December 1958 through July 1977 (Wikipedia, 2025). I have previously raised the question of whether he stayed in his position too long (go here). […]
An Indie Auto reader kindly pointed out a series of first-person accounts by John Manoogian II about his tenure as a designer at General Motors. The series, which is entitled “Never a Dull Moment,” has […]
(EXPANDED FROM 10/27/2021) Greenhouses have not typically changed as frequently as other parts of the American automobile’s external styling, but they go a long way toward summing up the dominant design approach of a given […]
(EXPANDED FROM 4/24/2023) Collectible Automobile suggested a while back that the “aeroback” styling of the 1978-79 Buick Century hurt its sales (Witzenburg, 2023). However, the article didn’t compare output with previous years or other General […]
(EXPANDED FROM 8/25/2022) One of the more curious aspects of the postwar U.S. auto industry is the way that dramatic change was often normalized by the media — as long as it went in the […]
(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]
(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]
(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]
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