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HomeOldsmobile

Oldsmobile

Oldsmobile's ads were more innovative than the cars
Drive-By Musings

Dr. Oldsmobile stops by to complain about improper nomenclature

December 2, 2025 Steve 5

“Dr. Oldsmobile” stopped by to complain about nomenclature used in the story, “Road Test columnist attacks Motor Trend for Car of Year awards to Pontiac.” The good doctor asked: “Who calls a 4-4-2 a Cutlass […]

1966 Oldsmobile 442
Data Dive

Did smaller cars cannibalize GM’s premium-priced big cars in the 1960s?

November 25, 2025 Steve 31

(EXPANDED FROM 12/1/2023) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]

1961 Chrysler New Yorker convertible
Design Notes

Chrysler brand looked the least weird of automaker’s 1961 line

October 20, 2025 Steve 12

(EXPANDED FROM 6/13/2022) While the 1961 Chrysler was hardly a stylistic masterpiece, it strikes me as being the least weird of the automaker’s lineup. The Plymouth suffered from a bizarre shark-faced fascia and the Imperial’s […]

1973 Buick Apollo
History

Would GM have done better in the 1960s and 1970s under Alfred Sloan?

September 15, 2025 Steve 18

(EXPANDED FROM 1/19/2022) In a discussion about market segmentation a few years ago, DECG50 asked a good question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? […]

1967 Pontiac Grand Parisienne
Media Analysis

Popular Science’s predictions for 1967 cars weren’t always on target

August 11, 2025 Steve 4

(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]

1971 Chrysler New Yorker
Fake Design

1969-71 Chrysler: An Exner idea fumbled again

July 29, 2025 Steve 30

(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]

1968 Mercury Brougham 4-door hardtop
Data Dive

1968 full-sized Mercury: A pioneer of brougham was overshadowed

July 25, 2025 Steve 12

(EXPANDED FROM 12/8/2023) One of my lingering questions from a Collectible Automobile story about the Mercury Park Lane was why it didn’t sell better in 1968 (Biel, 2021). This was arguably the first year that […]

1971 Ford Mustang Mach 1
Photo Essay

Mid-1930s-to-70s design evolution shown at LeMay event

July 20, 2025 Steve 3

(EXPANDED FROM 1/1/2020) The Tacoma, Washington area has two car museums that are often confused. America’s Car Museum is located downtown in a fairly new building whereas the LeMay Collections at Marymount is eight miles […]

1955 Buick Century 2-door hardtop
Data Dive

General Motors’ premium-priced brands illustrate the decline of big cars

June 20, 2025 Steve 11

(EXPANDED FROM 1/24/2024) Last year Paul Niedermeyer (2024a) discussed the decline of premium-priced big cars in the late-1950s. One of the points of contention in the comment thread was the degree to which these cars […]

Literature

Once upon a time, car wheels were 36-to-42 inches in diameter

June 9, 2025 Steve 5

(UPDATED FROM 1/3/2023) Indie Auto’s latest Sponsor of the Week is the legendary Auto & Debt magazine, whose June 2025 issue road tests the hot new 36-inch wheels. Of course, this is a fake ad […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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