(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]
For its September 1973 issue, Motor Trend published a pro/con feature asking whether “romantic” styling was dead. In other words, did new considerations such as safety and pollution laws as well as more emphasis on […]
(EXPANDED FROM 4/2/2021) After Studebaker and Packard combined in 1954, Motor Trend anticipated the possibilities of the two automakers sharing resources. For example, the magazine imagined Studebaker’s lightweight cars getting Packard’s “monstrous new V8 engine, […]
Motor Trend magazine’s 1974 road test of seven personal coupes may have been rather vapid in many respects, but it did offer one useful critique. Writer Jim Brokaw complained that the largest models — the […]
(EXPANDED FROM 5/16/2023) In response to the interesting conversation in the comment thread about Chrysler’s early-70s compacts, I thought it could be useful to expand on a data dive I did a while back on […]
(EXPANDED FROM 2/8/2023) Curbside Classic’s recent republishing of a Car and Driver hit piece on the 1964 Rambler American illustrates how much power car buff magazines could have in molding public opinion. Here we are, […]
The domestic luxury-car field saw output rise by a healthy 11 percent in 1968, but the Imperial went in the opposite direction — down by almost 13 points. At least on paper, the Imperial should […]
Motor Trend’s November 1964 issue predicted a few things that didn’t happen. They included: Of these two items, a sporty Pontiac sounded more plausible — and perhaps reflected an effort by the likes of John […]
A 1980 Motor Trend story on the tie up between American Motors and Renault had a few intriguing wrinkles scattered among all the puffery. For example, Fred M. H. Gregory reported that AMC was close […]
(EXPANDED FROM 3/24/2023) Our recent discussion about a smaller, more internationally-flavored Ford Mustang led me to expand on a previously-posted story about the 1968-70 AMX. American Motors was arguably in a better position than Ford […]
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