(EXPANDED FROM 7/15/2022) I can’t usually tell in advance whether an article will hit a nerve. As a case in point, I didn’t think this one about the 1954 Packard Clipper would generate much notice. […]
Car-buff magazines have tended to focus primarily on entertaining their readers. Thus, they have mostly avoided serious topics until they become too pressing to ignore. That’s why I find interesting how Motor Trend magazine covered […]
The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]
Top General Motors’ designers William Mitchell and Chuck Jordan showed glimmers of adaptiveness in an interview with Motor Trend (1971) magazine. However, the luxury of hindsight allows us to see some of the blinders that […]
In response to soaring import sales in the early-1970s, US automakers made brave promises of a counterattack. In retrospect, many of those promises sound decidedly hollow. For example, in the wake of a critical review […]
Indie Auto commentator Peter Wilding (2025) raised a good point when noting that he “never understood the idea of deliberately decontenting a car to be able to advertise a lower price, when hardly anyone actually […]
(EXPANDED FROM 3/4/2022) Automotive historians, both professional and armchair, tend to beat up too much on Roy Abernethy’s leadership of American Motors. Thus, Geeber (2021) offered useful context in responding to a denunciation of Abernethy. […]
(EXPANDED FROM 6/26/2023) The June 1968 issue of Road Test magazine took its rival, Motor Trend, to task for anointing the Pontiac GTO as Car of the Year. Columnist Byron Bloch argued that the award […]
Indie Auto has recently received two comments stating that another auto media outlet “is in debt and may go under in 2025.” That would be meaningful news if it proved to be true, but the […]
(EXPANDED FROM 4/24/2023) Collectible Automobile suggested a while back that the “aeroback” styling of the 1978-79 Buick Century hurt its sales (Witzenburg, 2023). However, the article didn’t compare output with previous years or other General […]
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