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HomeMitsubishi

Mitsubishi

2024 Mitsubishi Outlander
Data Dive

Why did Mitsubishi fail in the United States?

January 7, 2025 Steve 28

(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]

Parody ads about the auto industry and media
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Mitsubishi Outlander shows America how an SUV can be downright beautiful

September 20, 2024 Steve 0
1959 Oldsmobile
Current Events

Will history repeat itself by punishing automakers for their big SUV binge?

February 1, 2023 Steve 15

It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]

2004 Mitsubishi Galant GTS
Letters to the Editor

Mitsubishi tanked in U.S. due to ‘epic’ mismanagement and lack of vision

January 31, 2022 Steve 4

George Denzinger recently wrote a lengthy — and quite nuanced — comment that I would like to highlight on the front page as a letter to the editor. His missive was in response to the […]

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Automotive Views: Mitsubishi targets promising new market

March 5, 2021 Steve 0
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    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
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    May 26, 2026 1
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    May 13, 2026 5
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    October 14, 2022 141
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