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HomeJohn Hull

John Hull

1963 Studebaker Avanti
Fake Design

Was the 1963-64 Studebaker Avanti a fatal mistake?

January 31, 2025 Steve 36

(EXPANDED FROM 4/22/2022) The 1963-64 Studebaker Avanti has been described by historian Patrick Foster as “one of the most beautiful automobiles ever to grace the road” (2008, p. 138). Even so, the premium-priced sporty coupe […]

1991 Avanti 4-door touring sedan
Design Notes

1990-91 Avanti four-door sedan points to the road Studebaker could have taken

June 24, 2024 Steve 8

We have had a burst of discussion in a comment thread about the Avanti four-door sedan (go here), so let’s take a quick look at that tragic car. In its dying years Studebaker had developed […]

1964 Studebaker
History

Might Studebaker have survived if Sherwood Egbert had stayed healthy?

July 28, 2023 Steve 11

(EXPANDED FROM 9/29/2021) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

Readings

Avanti book by John Hull provides a useful overview

December 26, 2020 Steve 0

To my mind, the Avanti’s history has two major parts: Under Studebaker and as an independent automaker. Of the Studebaker histories, Richard M. Langworth (1993) arguably offers the most detailed and analytically sophisticated narrative. The […]

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