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HomeIndependent automakers

Independent automakers

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 40

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1950 Nash Ambassador
History

Did early-postwar independent automakers try too hard to be different?

August 22, 2025 Steve 11

(EXPANDED FROM 9/19/2023) The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there […]

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

1956 Packard Executive
History

Did the 1956 Packard Executive represent a strategic shift?

May 29, 2025 Steve 23

(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]

Quotes

The plight of postwar car dealers sheds light on when seller’s market ended

May 3, 2025 Steve 5

The plight of postwar car dealers can shed light on when seller’s market ended. Charles E. Edwards’ (1965) book, Dynamics of the United States Automobile Industry, offered a scholarly dive into the data that included […]

1956 Studebaker Golden Hawk
Gallery

1956 Studebaker Golden Hawk: A match made in hell

November 12, 2024 Steve 25

(EXPANDED FROM 4/2/2021) After Studebaker and Packard combined in 1954, Motor Trend anticipated the possibilities of the two automakers sharing resources. For example, the magazine imagined Studebaker’s lightweight cars getting Packard’s “monstrous new V8 engine, […]

1953 Studebaker Commander 2-door coupe
History

Should Nash have combined with Studebaker rather than Hudson in 1954?

August 19, 2024 Steve 11

Curbside Classic commentator Steve (2018) has argued that Nash-Kelvinator should have combined with Studebaker rather than Hudson for an interesting set of reasons. He effectively follows the advice of Aaron Severson (2024), who recently suggested that […]

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1953 Hudson hood emblem
History

Would Hudson have been Packard’s best merger partner?

May 15, 2024 Steve 15

(EXPANDED FROM 10/13/2021) A decade ago Curbside Classic commentator Steve (2014) offered one of the more thoughtful merger scenarios for Packard: He concluded that Hudson would have been the best choice. I think that Steve’s […]

1956 Hudson
Media Analysis

Curbside Classic commentators tease out undiscussed aspects of 1950s independents

January 4, 2024 Steve 5

One of the best parts of Curbside Classic is the comment section. For example, a story about the 1961 Studebaker Lark had a wide-ranging discussion about why why American Motors did better than Studebaker-Packard in […]

Posts pagination

1 2 3 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

Recent Comments

  • josh on Car Life speculates about why Studebaker shut down its South Bend plant
  • Geeber on Car Life speculates about why Studebaker shut down its South Bend plant
  • John Sutter on Miscellaneous ramblings about being on the road
  • Steve on 1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
  • Steve on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
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  • Kowalski on 1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
  • kim in lanark on Car Life speculates about why Studebaker shut down its South Bend plant
  • Mike in IA on The 1956 Lincoln’s styling proved to be a one-year wonder
  • Anthony Boddy on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Miscellaneous ramblings about being on the road
  • Steve on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Anthony Boddy on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky

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