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HomeIndependent automakers

Independent automakers

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 40

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1950 Nash Ambassador rear
History

Did early-postwar independent automakers try too hard to be different?

August 22, 2025 Steve 11

(EXPANDED FROM 9/19/2023) The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there […]

General Motors 1955 brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

1956 Packard Executive
History

Did the 1956 Packard Executive represent a strategic shift?

May 29, 2025 Steve 23

(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]

Quotes

The plight of postwar car dealers sheds light on when seller’s market ended

May 3, 2025 Steve 5

The plight of postwar car dealers can shed light on when seller’s market ended. Charles E. Edwards’ (1965) book, Dynamics of the United States Automobile Industry, offered a scholarly dive into the data that included […]

1956 Studebaker Golden Hawk
Gallery

1956 Studebaker Golden Hawk: A match made in hell

November 12, 2024 Steve 25

(EXPANDED FROM 4/2/2021) After Studebaker and Packard combined in 1954, Motor Trend anticipated the possibilities of the two automakers sharing resources. For example, the magazine imagined Studebaker’s lightweight cars getting Packard’s “monstrous new V8 engine, […]

1953 Studebaker Commander 2-door coupe
History

Should Nash have combined with Studebaker rather than Hudson in 1954?

August 19, 2024 Steve 11

Curbside Classic commentator Steve (2018) has argued that Nash-Kelvinator should have combined with Studebaker rather than Hudson for an interesting set of reasons. He effectively follows the advice of Aaron Severson (2024), who recently suggested that […]

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1953 Hudson hood emblem
History

Would Hudson have been Packard’s best merger partner?

May 15, 2024 Steve 15

(EXPANDED FROM 10/13/2021) A decade ago Curbside Classic commentator Steve (2014) offered one of the more thoughtful merger scenarios for Packard: He concluded that Hudson would have been the best choice. I think that Steve’s […]

1956 Hudson
Media Analysis

Curbside Classic commentators tease out undiscussed aspects of 1950s independents

January 4, 2024 Steve 5

One of the best parts of Curbside Classic is the comment section. For example, a story about the 1961 Studebaker Lark had a wide-ranging discussion about why why American Motors did better than Studebaker-Packard in […]

Posts pagination

1 2 3 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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