Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Ask Mr. Moose
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
    • The AI About Cars
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeIndependent automakers

Independent automakers

1956 Packard Executive
History

Did the 1956 Packard Executive represent a strategic shift?

May 29, 2025 Steve 22

(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]

Quotes

The plight of dealers sheds light on when the postwar seller’s market ended

May 3, 2025 Steve 5

One of the lingering debates about the early postwar period was when the seller’s market ended. Charles E. Edwards’ (1965) book, Dynamics of the United States Automobile Industry, offered a scholarly dive into the data […]

1956 Studebaker Golden Hawk
Gallery

1956 Studebaker Golden Hawk: A match made in hell

November 12, 2024 Steve 17

(EXPANDED FROM 4/2/2021) After Studebaker and Packard combined in 1954, Motor Trend anticipated the possibilities of the two automakers sharing resources. For example, the magazine imagined Studebaker’s lightweight cars getting Packard’s “monstrous new V8 engine, […]

1953 Studebaker Commander 2-door coupe
History

Should Nash have combined with Studebaker rather than Hudson in 1954?

August 19, 2024 Steve 11

Curbside Classic commentator Steve (2018) has argued that Nash-Kelvinator should have combined with Studebaker rather than Hudson for an interesting set of reasons. He effectively follows the advice of Aaron Severson (2024), who recently suggested that […]

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1953 Hudson hood emblem
History

Would Hudson have been Packard’s best merger partner?

May 15, 2024 Steve 15

(EXPANDED FROM 10/13/2021) A decade ago Curbside Classic commentator Steve (2014) offered one of the more thoughtful merger scenarios for Packard: He concluded that Hudson would have been the best choice. I think that Steve’s […]

1956 Hudson
Media Analysis

Curbside Classic commentators tease out undiscussed aspects of 1950s independents

January 4, 2024 Steve 5

One of the best parts of Curbside Classic is the comment section. For example, a story about the 1961 Studebaker Lark had a wide-ranging discussion about why why American Motors did better than Studebaker-Packard in […]

1936 Terraplane
Letters to the Editor

Did Great Depression, path dependency color independents’ postwar choices?

September 27, 2023 Steve 0

DECG50 offered an intriguing response to our article, “Did early-postwar independent automakers try too hard to be different?” I’m front-paging the comment to give it wider attention. I wonder if the lingering effects of the depression […]

1949 Nash Ambassador
History

Did early-postwar independent automakers try too hard to be different?

September 19, 2023 Steve 11

The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there were two downsides. […]

1953-54ish Cadillac rear
Letters to the Editor

Buick, Olds and Cadillac hurt the independents in the early-50s

February 15, 2022 Steve 6

Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]

Posts pagination

1 2 3 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
Society of Automotive Historian award to Indie Auto

Recent Comments

  • George Denzinger on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Jeff Kennedy on EVs need a George Romney to champion them in the next few years
  • Jeff Kennedy on EVs need a George Romney to champion them in the next few years
  • Steve on EVs need a George Romney to champion them in the next few years
  • Steve on Classic film shows human side of Studebaker’s end
  • JohnH on Classic film shows human side of Studebaker’s end
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Steve on EVs need a George Romney to champion them in the next few years
  • Kim in Lanark on EVs need a George Romney to champion them in the next few years
  • Robert Starinsky on EVs need a George Romney to champion them in the next few years
  • Steve on Citroen SM: A surprisingly conventional next step

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Richard M. Langworth Sporty cars Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved