(EXPANDED FROM 9/8/2023) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]
(EXPANDED FROM 6/27/2022) American Motors head George Romney may not have realized it at the time, but he was onto something when he okayed the 1957 Rambler Rebel for production. This would prove to be […]
(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]
(EXPANDED FROM 3/27/2023) A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above its newest rivals among the low-priced brands — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That […]
(EXPANDED FROM 1/15/2021) The 1953 Hudson Hornet’s styling strikes me as being peak “step down.” As a case in point, this was the last year for the rounded rear end. It looked dated compared to […]
The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]
(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]
Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]
During his tenure as head AMC’s design, Richard Teague had the opportunity to develop quite a few sporty coupes, from the original Marlin to the Spirit hatchback. Out of all those efforts, I would propose […]
Car Life magazine argued that the 1970 AMC Hornet met two out of three of the automaker’s stated goals for the car. Engineering Editor David Bean wrote that American Motors thought that the compact and […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved