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HomeHenry Ford II

Henry Ford II

1980 Ford Thunderbird and 1956 model
Drive-By Musings

Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales

August 14, 2026 Steve 13

Recently a retired Ford designer stopped by to offer a response to our story, “How 1960s car design reflected the good old (boy) days.”  “I started my career at Ford styling in 1960. Retired in […]

1969 Ford design film clay model
History

Late-1960s Ford car design film shows US automakers losing it

August 13, 2025 Steve 9

(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]

Quotes

Henry Ford II driven ‘crazy’ by call for smaller cars

April 5, 2025 Steve 2

“. . . Henry was himself growing a little dizzy with everything happening around him. And the more disoriented he became, the angrier he got. During the late 1960s and early 1970s, Ford sat through […]

1971 Mercury Cougar XR7
Media Analysis

Collectible Automobile sheds little light on why 1971 Mercury Cougar was ugly

August 6, 2024 Steve 17

When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]

1956 Continental Mark II
History

Who were the five worst leaders of postwar U.S. automakers?

October 6, 2023 Steve 38

(UPDATED FROM 5/7/2021) Warren Buffett has argued that the Number 1 problem a company can face is choosing the wrong chief executive officer. Buffett, who is CEO of Berkshire Hathaway, has said that over the […]

Six Men Who Built the Modern Auto Industry
Readings

Richard Johnson showed what can happen when a journalist does auto history

May 18, 2023 Steve 2

(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]

1970 Ford Thunderbird front
Quotes

David Halberstam: Why Bunkie Knudsen ‘never had a chance at Ford’

June 22, 2021 Steve 4

“Bunkie Knudsen never had a chance at Ford. It was not that he lacked the skill to handle the job; indeed, that was something that almost never came up. It was that Ford was so […]

Elon Musk on Joe Rogan's podcast
Media Analysis

Elon Musk’s infamous interview: What the auto media missed

December 11, 2020 Steve 0

Joe Rogan’s (2018) podcast with Elon Musk may very well be the most infamous — and high-visibility — interview of an automotive executive ever conducted. Alas, the event received so much attention for the wrong […]

Bird chatter about Keith Crain's retirement
Bird Chatter

Keith Crain and the next generation

August 1, 2019 Steve 0
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
Society of Automotive Historian award to Indie Auto

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