
Ford Motor Co.



The Design Makers — Inside Ford Design
This Ford Motor Company promotional film from the late-60s is one of the most unintentionally revealing glimpses into American automotive design from that period. As discussed in the following links, the film shows how Detroit failed […]

CO2 emissions: Automakers still partying like it’s 1975
The U.S. automobile industry has shown admirable ingenuity in developing new technologies to reduce the greenhouse gases produced by its cars and trucks. The problem is that a religious devotion to bigger, glitzier and more […]


Beltline hasn’t always given cars character in obvious ways
The beltline is the transition area between the bottom of a vehicle’s side windows and its body panels. It might have a piece of chrome or a crease, but until recently you were unlikely to […]

Groupthink
A tendency toward groupthink has been a chronic problem in the American automobile industry since the mid-50s. This was a key driver of the domestic automakers’ dramatic decline from the late-60s onward. More recently, foreign […]

Pillar (A-D)
Some of the American automobile’s more significant design changes have been reflected in the pillars of a greenhouse. For ease of discussion, pillars have been alphabetized. An A-pillar is on each side of a windshield. […]


2019 auto design: One step closer to machine guns?
This year’s Seattle auto show should have been held during Halloween rather than the second week of November. That’s because the auto industry’s latest wares were a frightful bunch. On the inside they offered the […]