Automotive Views: Ford explores new product niches

(EXPANDED FROM 10/5/2023) A few years ago Curbside Classic reposted one of my favorite articles — a magazine-length piece by Don Andreina (2023) about the 1972-77 Fiat 130 coupe. Although the car never made it […]

The necessity of industry consolidation has long been a popular idea among auto executives and pundits. The basic argument has been that the automotive industry — both in the U.S. as well as globally — […]

Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]