“The Big Three in the auto industry stood virtually alone, possessors of what was in effect a shared monopoly, for the price of entry was too great for any start-up company. In an environment like […]
Peter’s letter to the editor last week about our 1958 Studebaker article has generated a robust discussion. Thank you to everyone who has participated. Part of Geeber’s comment in that thread addresses a broader topic: […]
“Then, in a postscript — and as if adding insult to injury — the most successful Edsel of all, the Comet, was built as a Mercury. The Mercury Comet was virtually indistinguishable from the Edsel […]
“Hard-eyed Townsend caught the industry with its pants down in 1962 when Chrysler suddenly offered its customers a five-year or 50,000-mile warranty on principal engine and power-train components on new cars. Industry practice at the […]
“[P]robably the guy that was most admired [by Ford Motor Company executive Lewis Crusoe] was [Robert] McNamara. He was a very concise speaker, he was a logician and prided himself that he was. He knew how […]
(UPDATED FROM 8/7/2020) I enjoy reading automotive designers talk about what it was like to back in the 1960s. A part of me is interested purely for the nostalgia of it all. But another part […]
Dean’s Garage has a new post that displays a variety of Virgil Exner’s concept cars (Exner, 2022). The design I am most drawn to is the 1955-56 DeSoto Flight Sweep I and II. These are […]
(EXPANDED FROM 10/2/2020) Indie Auto has previously mentioned that the 1961-63 Lincoln Continental represented a partial and short-lived deviation from Detroit groupthink. Let’s flesh out that argument with a fake 1964 Imperial. Yes, folks, lowly Chrysler could have outdone the Continental. […]
(UPDATED FROM 1/8/2021) Did you know that the alphabetical names for Lexus products actually stand for something? As a case in point, the IS means “Intelligent Sports,” the CT is short for “Creative Touring,” RX […]
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