
Oliver: Why Tesla Cybertruck will be successful
“Design grow on people , it’s similar to fashion. Most new items seem ugly until it becomes ‘cool’ once that happens I guarantee you that people will buy it like hot cakes. Attractive is a […]
“Design grow on people , it’s similar to fashion. Most new items seem ugly until it becomes ‘cool’ once that happens I guarantee you that people will buy it like hot cakes. Attractive is a […]
The U.S. automobile industry has shown admirable ingenuity in developing new technologies to reduce the greenhouse gases produced by its cars and trucks. The problem is that a religious devotion to bigger, glitzier and more […]
An overwhelming majority of commentators took Keith Crain (2019) to task for a recent Automotive News column where he questioned the viability of a rapid shift to electric vehicles. “The horse farriers of the 19th […]
“By the turn of the 20th century, horseless carriages had replaced horse-drawn carriages in most major American cities. In 1901, an estimated 38 percent of cars in the United States were electric, 40 percent were […]
In developing an electric truck, Rivian Automotive has promised to reset expectations about a market segment that has been short on innovation for decades. At least that’s what R. J. Scaringe, CEO of the Detroit-based start-up, told […]
Consultant Sandy Munro shares the partial results of his firm’s teardown of a Tesla Model 3 for Autoline After Hours (McElroy, 2018). The headline news is that the Model 3 has a terrific battery, suspension […]
“I’m of the opinion that because you can make it different, because the electric powertrain gives other possibilities (you should). And I think Jaguar showed it beautifully with the I-Pace — where the front end […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
The Tesla Model S is an interesting mix of clean sheet metal surfaces dressed up with complex detailing. The taillight treatment is the car’s least successful design element — it’s gimmicky rather than elegant. Part of […]
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