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HomeEconomies of scale

Economies of scale

1978 AMC Concord hatchback
Drive-By Musings

How might John Z. DeLorean have done as head of AMC?

April 18, 2025 Steve 26

(EXPANDED FROM 7/15/2021) A few years ago Curbside Classic commentator Chris Cieslak (2021) noted that American Motors toyed with the idea of hiring John Z. DeLorean after he left General Motors. This brings up an […]

1982 DeLorean
History

1981-82 DeLorean illustrates Detroit’s failure to understand the rise of imports

January 20, 2025 Steve 21

(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]

1962 Plymouth Valiant
History

A deeper dive into why Chrysler’s 1962 B-body wasn’t a stretched compact

October 8, 2024 Steve 7

Our recent story on the 1962 Chrysler B-body (go here) has generated a debate among auto history writers. In the article, I sided with those who had argued that the downsized Plymouth and Dodge were […]

1955 Hudson
Data Dive

Why did the Nash-based 1955 Hudson sell so poorly?

July 23, 2024 Steve 21

(EXPANDED FROM 1/13/2023) Last year a reader contributed a good question for our “Story Ideas Bank” — Why was the new-for-1955, Nash-based Hudson not successful? After all, the reader noted, the Hudson “had up-to-date and […]

1953 Hudson hood emblem
History

Would Hudson have been Packard’s best merger partner?

May 15, 2024 Steve 15

(EXPANDED FROM 10/13/2021) A decade ago Curbside Classic commentator Steve (2014) offered one of the more thoughtful merger scenarios for Packard: He concluded that Hudson would have been the best choice. I think that Steve’s […]

1955 Nash
History

Would American Motors under George Mason have done more poorly in the late-50s?

April 9, 2024 Steve 3

Kim in Lanark makes a useful point in arguing that if American Motors had “kept the Nash and Hudson nameplates any longer, the AMC executives could drive their 1959 Nashes and Hudsons to bankruptcy court.” […]

1976 Jeep Cherokee Chief
Media Analysis

Collectible Automobile’s 1974-83 Jeep Cherokee story avoids inconvenient questions

January 10, 2024 Steve 11

The February 2024 issue of Collectible Automobile has a story about the 1974-83 Jeep Cherokee. As is typical for this magazine, you will find lots of nice photos and a comprehensive recitation of product specifications […]

1954 Hudson Hornet Hollywood hardtop
Design Notes

One of Hudson’s fatal mistakes was the 1951-54 Hollywood hardtop

December 20, 2023 Steve 9

(EXPANDED FROM 5/31/2021) A few years ago I stumbled across the Hudson Motor Car Fan Club. Its Facebook page didn’t offer much historical analysis but did have some cool photographs. I was particularly taken by […]

1965 Rambler American 440H 2-door hardtop
Quotes

1964-65 Rambler American paid a price for using Classic body parts

June 19, 2023 Steve 2

A key way that American Motors was able to afford fielding both a compact and mid-sized platform in the mid-1960s was by sharing an unusual number of body parts. However, as Car Life noted below, […]

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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