(EXPANDED FROM 8/28/2020) Studebaker’s prospects for survival as an automobile manufacturer arguably ended when it shut down its South Bend plant in December, 1963. The biggest reason why is that the corporation’s board of directors […]
“Maybe. Then again . . . maybe not. Perhaps this is all just temporary. Consider what happened to American car design in the wake of the 1958 recession. Suddenly, all the jet-aged, tail-finned, twin-turbined, dynaflowed […]
(EXPANDED FROM 1/2/2021) Hudson as been a popular topic with readers this week so I have expanded a story that takes a different angle: What might have happened if Hudson had managed to remain an […]
Paul West has offered a sophisticated counterpoint to the conclusions in my article, “Would Hudson have been Packard’s best merger partner?” I am thus elevating his comment to the front page. Nice article, Steve. I […]
The above image apparently shows an early design proposal by Brooks Stevens for a reskinned AMC Ambassador planned for 1972-73. The design has a resemblance to mockups pictured in a Patrick Foster (2013) book. These […]
“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]
“Our mission with Ben Mills [division general manager] and Will Scott [division plant planner] was to develop a 1958 Lincoln. Then, in that era, bigger is better, longer is better, wider is better, shock the […]
(UPDATED FROM 10/9/2020) Did Ford deviate too much from the original Ford Mustang’s size before finally getting it right once again in 2005? That year was pivotal because it was the first time in a quarter […]
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