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HomeDesign

Design

History

Four reasons why the AMC Gremlin was a bad idea

April 20, 2022 Steve 13

(UPDATED FROM 4/20/2022) The AMC Gremlin may be one of the most memorable cars of the 1970s, but it was a bad idea for four often-forgotten reasons. I grant you that what I am about […]

1969 Pontiac GTOs ad
Quotes

So what exactly is a ‘muscle car,’ anyway?

April 18, 2022 Steve 5

“For this writer, the Pontiac GTO not only defines the genre (it was a mid-size or intermediate body), but also the beginning and end of the Muscle Car Era; 1964-1974. Some might argue that the […]

Parody ads about the auto industry and media
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Automotive Views: Honda’s 2023 HR-V shows the future of US small cars

April 14, 2022 Steve 0
2022 Toyota Tundra front
Current Events

Could the 2022 Toyota Tundra’s excesses doom it like the 1958 Buick?

March 25, 2022 Steve 18

I should give Toyota credit for one thing — the 2022 Tundra does stand out in a crowd. Even in a parking lot filled with other large trucks and sport-utility vehicles, the newly redesigned Toyota […]

1960 Studebaker Lark 4-door sedan
Media Analysis

1959 Studebaker: Was it really design theft?

March 21, 2022 Steve 12

(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]

Parody ads about the auto industry and media
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Automotive Views spills beans on what Dodge EV muscle car will sound like

March 5, 2022 Steve 0
1966 Studebaker Daytona 2-door sedan
Design Notes

1966-70 Studebaker: Putting lipstick on a pig?

March 2, 2022 Steve 22

(EXPANDED FROM 8/28/2020) Studebaker’s prospects for survival as an automobile manufacturer arguably ended when it shut down its South Bend plant in December, 1963. The biggest reason why is that the corporation’s board of directors […]

Mercedes-Benz W-123
Quotes

Is Teutonic car design obsolete?

March 1, 2022 Steve 1

“Maybe. Then again . . . maybe not. Perhaps this is all just temporary. Consider what happened to American car design in the wake of the 1958 recession. Suddenly, all the jet-aged, tail-finned, twin-turbined, dynaflowed […]

Design Notes

How would a facelifted Hudson have fared in 1955?

February 24, 2022 Steve 13

(EXPANDED FROM 1/2/2021) Hudson as been a popular topic with readers this week so I have expanded a story that takes a different angle: What might have happened if Hudson had managed to remain an […]

1951 Packard trunk insignia
Letters to the Editor

Hudson would have been the best option for a Packard tie up

February 22, 2022 Steve 4

Paul West has offered a sophisticated counterpoint to the conclusions in my article, “Would Hudson have been Packard’s best merger partner?” I am thus elevating his comment to the front page. Nice article, Steve. I […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 36
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 10
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
Society of Automotive Historian award to Indie Auto

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