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HomeBusiness strategies

Business strategies

Letters to the Editor

Chrysler and AMC lost the plot with 1970s personal luxury coupes

March 29, 2022 Steve 20

George Denzinger took the time to write a lengthy and thoughtful response to our story, “1971-74 Dodge Charger: Making the most of a questionable idea,” so I am elevating it to the front page as […]

1960 Studebaker Lark 4-door sedan
Media Analysis

1959 Studebaker: Was it really design theft?

March 21, 2022 Steve 12

(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]

1973 Chevrolet Malibu SS
Quotes

John Z. DeLorean: Downsizing GM cars for 1973 was opposed by Mitchell

March 18, 2022 Steve 17

“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]

Mercedes-Benz W-123
Quotes

Is Teutonic car design obsolete?

March 1, 2022 Steve 1

“Maybe. Then again . . . maybe not. Perhaps this is all just temporary. Consider what happened to American car design in the wake of the 1958 recession. Suddenly, all the jet-aged, tail-finned, twin-turbined, dynaflowed […]

Design Notes

How would a facelifted Hudson have fared in 1955?

February 24, 2022 Steve 13

(EXPANDED FROM 1/2/2021) Hudson as been a popular topic with readers this week so I have expanded a story that takes a different angle: What might have happened if Hudson had managed to remain an […]

2020 Ram Rebel 1500 Hemi
Quotes

If automakers focused more on efficiency would there be less pressure to go EV?

February 23, 2022 Steve 14

“Just think, a little more focus on efficiency and we wouldn’t be forced to go all electric in the future. I love power, so don’t get me wrong. But with such dismal mileage that these […]

1951 Packard trunk insignia
Letters to the Editor

Hudson would have been the best option for a Packard tie up

February 22, 2022 Steve 4

Paul West has offered a sophisticated counterpoint to the conclusions in my article, “Would Hudson have been Packard’s best merger partner?” I am thus elevating his comment to the front page. Nice article, Steve. I […]

1972 AMC Ambassador proposal by Brooks Stevens
Design Notes

Proposed 1972-73 design could have saved AMC from ill-fated 1974 Matador coupe

February 4, 2022 Steve 15

The above image apparently shows an early design proposal by Brooks Stevens for a reskinned AMC Ambassador planned for 1972-73. The design has a resemblance to mockups pictured in a Patrick Foster (2013) book. These […]

1977 Cadillac Eldorado interior
Quotes

Retired GM designer mused about gender and penny-pinching

February 2, 2022 Steve 0

“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]

2004 Mitsubishi Galant GTS
Letters to the Editor

Mitsubishi tanked in U.S. due to ‘epic’ mismanagement and lack of vision

January 31, 2022 Steve 4

George Denzinger recently wrote a lengthy — and quite nuanced — comment that I would like to highlight on the front page as a letter to the editor. His missive was in response to the […]

Posts pagination

« 1 … 37 38 39 … 48 »
  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 4
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 13
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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  • Steve on 1950-51 Studebaker was ‘pinnacle of postwar styling’ that could have saved automaker
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