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Photo Essay
1962 Ford: Harbinger of stylish trucks rots in the woods
(UPDATED FROM 2/18/2022) Five miles up an unpaved road in the Olympic Mountains is a harbinger of today’s stylish trucks. Slowing decaying in the rainforest is a 1962 F-Series pickup. Rather than trying to cart […]
Quotes
Maryann Keller: GM’s postwar dominance lulled it into a false sense of security
“During the 1960s and 1970s GM was lulled into a false sense of security by its dominance of the market. There was certainly a bottom-line mentality, but this mentality dictated that additional costs be passed […]
Letters to the Editor
Did Great Depression, path dependency color independents’ postwar choices?
DECG50Â offered an intriguing response to our article, “Did early-postwar independent automakers try too hard to be different?” I’m front-paging the comment to give it wider attention. I wonder if the lingering effects of the depression […]
Fake Design
1961-70 Jaguar Mk X: When Hudson step-down met Wienermobile
(EXPANDED FROM 11/5/2021) The Jaguar Mark X may have a commanding presence, but it also looks like the lovechild of a Hudson step-down and the Oscar Mayer Wienermobile. Intriguing but somehow . . . not […]
Quotes
The switch to smaller cars began before the first oil embargo in late-1973
The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]
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Fake Design
1970 Pontiac Firebird: Time to go on a diet
(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]
Media Analysis
Is Patrick Foster right that AMC’s biggest mistake was not buying Jeep earlier?
A recent Hemmings column by Patrick Foster (2023) argues that American Motors’ biggest mistake was not buying Willys Motors — the maker of Jeep sport-utility vehicles — way back in the early-60s. Indeed, he went […]
Design Notes
1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?
(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]