(EXPANDED FROM 11/5/2021) The Jaguar Mark X may have a commanding presence, but it also looks like the lovechild of a Hudson step-down and the Oscar Mayer Wienermobile. Intriguing but somehow . . . not […]
The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]
(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]
A recent Hemmings column by Patrick Foster (2023) argues that American Motors’ biggest mistake was not buying Willys Motors — the maker of Jeep sport-utility vehicles — way back in the early-60s. Indeed, he went […]
(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]
“Grilles serve as a car’s face, so it is important to use them as marks of identity, and they should be big enough to be recognizable. But there’s a limit that necessarily comes into the […]
“It has become fashionable to assume that when a company does a multibillion-dollar business, there is little that one man — even the man at the top — can do to sway its fortunes. ‘These […]
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