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HomeBusiness strategies

Business strategies

1961 Cadillac
History

The ‘compact’ 1961-63 Cadillac that went nowhere

April 30, 2025 Steve 17

(EXPANDED FROM 12/16/2022) One of the more popular comments about previous versions of this story has been that the 1961-63 “compact” Cadillac failed because it looked out of proportion. It was basically a regular Cadillac […]

1968 GM premium big cars
Data Dive

1965-68 GM big cars: The end of different strokes

April 28, 2025 Steve 13

(EXPANDED FROM 7/21/2023) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]

1958 Edsel Citation 4-door hardtop
Quotes

Should the Ford Motor Company have kept the Edsel alive?

April 26, 2025 Steve 5

Automotive historian Thomas E. Bonsall argued that the 1958 Edsel wasn’t a flop and that the Ford Motor Company shouldn’t have given up on the brand so quickly. The “real failure in the Edsel saga” […]

Design Notes

How Brooks Stevens’s designs for a postwar compact Willys evolved

April 24, 2025 Steve 8

(EXPANDED FROM 4/15/2022) Lately we have been talking about early-50s compacts, so I thought it was a good time to expand on aborted proposals from Willys. Prior to World War II this automaker had the […]

Current Events

Tesla’s ‘code red situation’ is obscured by forms of denial

April 23, 2025 Steve 6

Tesla’s automotive operations are facing a moment of truth — but all too often it has been obscured by forms of denial. Automotive News (2025) illustrates how this has played out in the media. A […]

1988 Chrysler Fifth Avenue front quarter
History

It’s too bad that the late-70s big Chrysler didn’t become a stretched Volare

April 21, 2025 Steve 34

(EXPANDED FROM 12/30/2022) This story operates on two levels. The first one is how the car-buff media could be wrong in its predictions about future products. The second level looks at how slow the Chrysler […]

Quotes

Commentators explain how a fat Corvette stops space aliens

April 19, 2025 Steve 0

Some of the web’s most important writing is buried in auto blog comment sections. One of my all-time favorites is a soliloquy by Truth About Cars commentator Petezeiss (2014). In response to criticisms of the 2015 Corvette Z06’s weight gain, […]

1951 Nash Rambler convertible grille
Data Dive

Implosion of early-1950s compacts hints at product-proliferation dangers

April 15, 2025 Steve 12

The most significant postwar trend among independent automakers was a rush to compact cars. Between 1950 and 1953 four automakers came out with new entries. This would prove to be a double-edged sword. On the […]

Toyota Sienna and Venz
Design Notes

Early indications of Toyota embracing its inner Virgil Exner

April 14, 2025 Steve 6

(EXPANDED FROM 10/25/2021) The above photograph shows the beginning of Toyota’s embrace of sci-fi styling. In the foreground, the second-generation Sienna minivan (which was produced from 2003 to 2009) had simple but attractive styling (Wikipedia, […]

1960 Saab 93
Gallery

Why didn’t the Saab 93 catch on like the Volkswagen Beetle?

April 11, 2025 Steve 6

The Volkswagen Beetle was so popular in the United States during the 1960s that it can be viewed with an aura of inevitability. Even so, one could argue that the VW benefitted by being in […]

Posts pagination

« 1 2 3 4 … 46 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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