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HomeBusiness strategies

Business strategies

1972 Lincoln Continental Mark IV
Current Events

Is David Kiley right that Ford should replace Lincoln with a new brand?

September 2, 2026 Steve 21

David Kiley (2026) recently argued in The Car Collective’s Substack newsletter that Lincoln should be killed. His opinion piece shows a lot more spunk than what one might find in the vapid pages of Automotive […]

1972 Buick Skylark Custom grille
Design Notes

1972 Buick Skylark Custom represented the end of an era

September 1, 2026 Steve 6

The 1972 Buick Skylark Custom represented the end of an era in a number of ways. This was the last year that the brand’s mid-sized cars were called Skylarks. This was also the end for […]

1959 Ford Thunderbird
Gallery

1959 Ford Thunderbird was a gimmicky but hugely important car

August 26, 2026 Steve 12

(EXPANDED FROM 8/16/2024) I have never been very attracted to the 1958-60 Ford Thunderbird’s gimmicky styling. However, I still must admit that this is one of the most important cars of the postwar era. And […]

Parody ads about the auto industry and media
Our Sponsors

BMW shows future of in-car advertising with innovative campaign

August 21, 2026 Steve 2
Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

August 21, 2026 Steve 21

(EXPANDED FROM 6/26/2024) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

1980 AMC brochure cover with picture of American Center building
History

AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness

August 19, 2026 Steve 2

(EXPANDED FROM 1/8/2021) When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. […]

1980 Ford Thunderbird and 1956 model
Drive-By Musings

Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales

August 14, 2026 Steve 13

Recently a retired Ford designer stopped by to offer a response to our story, “How 1960s car design reflected the good old (boy) days.”  “I started my career at Ford styling in 1960. Retired in […]

1973 Buick Riviera
Links

Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?

August 14, 2026 Steve 24

(UPDATED FROM 6/16/2024) David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro […]

Parody ads about the auto industry and media
Our Sponsors

Analyst Sam Fiorani lauds astuteness of Ram’s new high-performance model

August 7, 2026 Steve 0
Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 7, 2026 Steve 23

(EXPANDED FROM 8/27/2024) A major goal of Indie Auto is to question conventional wisdom — which will all but inevitably generate controversy. That was certainly the case with the following story, which argued that the […]

Posts pagination

« 1 2 3 … 49 »
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 34
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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