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HomeBusiness strategies

Business strategies

Ward Packard
Readings

James Ward offers more nuanced take on Packard’s fall than other auto histories

February 26, 2024 Steve 35

(EXPANDED FROM 12/15/2022) James A. Ward’s Packard book, The Fall of the Packard Motor Car Company, is dwarfed by Automobile Quarterly’s epic tome edited by Beverly Rae Kimes (2002) as well as Stuart R. Blond’s […]

Rivian charging
Current Events

Can Rivian survive long enough to launch a less-expensive SUV?

February 23, 2024 Steve 2

On March 7 Rivian is expected to unveil a smaller and cheaper sport-utility vehicle called the R2 to compete against the Tesla Model Y. Although such a move could be crucial to boosting the fledgling […]

Automotive News shows its bias
Media Analysis

Has a subscription to Automotive News become too costly?

February 22, 2024 Steve 6

When my subscription to Automotive News recently renewed I was surprised to see that the annual price rose to $299 from $169 last year. This is for the digital and print editions; if I had […]

Parody ads about the auto industry and media
Our Sponsors

AMC head inducted into Automotive Hall of Fame for brilliant strategery

February 19, 2024 Steve 2
1941 Lincoln Continental front quarter
Fake Design

Was the 1940-41 Lincoln Continental the all-time most influential U.S. halo car?

February 19, 2024 Steve 17

(EXPANDED FROM 2/14/2023) Since this is Presidents’ Day, let’s take another look at what I have suggested is the most influential halo car of all time built in the United States — the original Lincoln […]

2024 Volkswagen ad
Multimedia

VW Superbowl ad waxes nostalgic for the kind of cars it no longer makes

February 16, 2024 Steve 8

Volkswagen has received a good response to the ad it ran during the Superbowl last weekend. Titled “An American Love Story,” the 60-second ad and an extended version attempt to cultivate nostalgia for the brand’s […]

1964 Ford Thunderbird
Links

Car and Driver playfully roasts a 1964 Ford Thunderbird convertible

February 13, 2024 Steve 4

Car and Driver’s road test of a 1964 Ford Thunderbird reminded me of what I enjoyed about the magazine in its heyday. Although it threw in a few bits of fawning praise, that struck me […]

1950 Studebaker
Links

Bullet-nosed 1950 Studebaker was called futuristic when it was introduced

February 12, 2024 Steve 2

Last month Indie Auto made fun of articles written with artificial intelligence by running a fake piece about the 1950 Studebaker (go here). The infamous bullet-nosed car deserves more attention than that, so let’s take […]

1972 Ford Thunderbird
Ad Nauseam

How do you sell a Thunderbird that lost its Thunderbirdness?

January 31, 2024 Steve 8

Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]

1968 Pontiac GTO
Media Analysis

What would it take to fund Aaron Severson so he could focus on writing auto histories?

January 22, 2024 Steve 1

Aaron Severson (2024) recently announced that, due to a burst of donations, he would renew hosting-related services for Ate Up With Motor. That presumably keeps the website online but doesn’t address the cost of producing […]

Posts pagination

« 1 … 27 28 29 … 48 »
  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 4
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 13
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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