With the Republicans likely to slash support for electric vehicles at every turn (Ferry, 2025), automakers will need to work much harder to market their wares in the next few years. What would be particularly […]
(UPDATED FROM 6/20/2022) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]
Our discussion in the comment thread about the 1956 Packard Executive story all but inevitably brought up one of the most common criticisms of the automaker’s management — that it did not do enough in […]
Automotive News recently asked why electric-powered trucks have sold in much smaller numbers than initial hype promised. Reporter Laurence Iliff (2025) offered some background before concluding that high prices and inadequate range have limited EV […]
(EXPANDED FROM 12/6/2022) Peter Grist stated that he tried to make this authorized biography of car designer Virgil Exner “as unbiased as possible” (p. 5). Even so, Visioneer has a family scrapbook quality, replete with childhood photos and […]
In a number of respects the 1970 Mercury Montego exuded a last-of-the-wine vibe. For one thing, it was the final reskinning of the mid-sized platform that the Ford Motor Company introduced in 1962. Let’s just […]
(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]
I have mixed reactions to Joe Ligo’s (2025) fourth episode of his six-part television series on American Motors. This 30-minute program focuses on the automaker’s two final big-ticket redesigns before losing its independence: the 1974 […]
Last week political commentator Jonathan V. Last (2025d) declared that Elon Musk’s close association with President Trump has “killed Tesla.” That was happy news to Last, who had previously argued that a good way to […]
One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]
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