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HomeAmerican Motors

American Motors

1971 AMC Ambassador
Data Dive

The 1967-74 AMC Ambassador didn’t measure up in roominess or quality

April 7, 2025 Steve 3

(EXPANDED FROM 10/15/2021) A lingering point of contention in the auto history media has been whether the last-generation AMC Ambassador had as much interior room as the Big Three’s full-sized cars. The short answer: Not […]

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

1966 AMC Ambassador DPL
Media Analysis

Motor Trend’s take on AMC’s decline shows limitations of auto punditry

March 13, 2025 Steve 3

The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]

1967 Pontiac Tempest Custom Sprint
Data Dive

Ford got crushed in 1960s mid-sized field despite early entrance

March 7, 2025 Steve 11

(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]

1953 Hudson Hornet
Gallery

1953 Hudson Hornet was both peak ‘step down’ and the beginning of the end

March 4, 2025 Steve 6

(EXPANDED FROM 1/15/2021) The 1953 Hudson Hornet’s styling strikes me as being peak “step down.” As a case in point, this was the last year for the rounded rear end. It looked dated compared to […]

1965 Plymouth Barracuda and Rambler Tarpon
History

Might the Rambler Tarpon have sold better than the Plymouth Barracuda?

February 26, 2025 Steve 12

(EXPANDED FROM 7/2/2021) Patrick Foster has questioned whether the 1964 Rambler Tarpon show car would have sold better than the Plymouth Barracuda if it had reached production. His rationale was that neither compact sporty coupe […]

Roy D. Chapin Jr.
Links

Roy D. Chapin Jr. oral history showed little self awareness about AMC tenure

February 17, 2025 Steve 1

Roy D. Chapin Jr. showed little self awareness when recounting his tenure as head of AMC from 1967-77. He participated in an oral history project sponsored by the Henry Ford museum. The Automobile in American […]

1970.5 AMC Gremlin
Drive-By Musings

How much did postwar automakers decontent cars to keep the price down?

February 10, 2025 Steve 6

Indie Auto commentator Peter Wilding (2025) raised a good point when noting that he “never understood the idea of deliberately decontenting a car to be able to advertise a lower price, when hardly anyone actually […]

1965 Pontiac Grand Prix
Links

Road Test columnist attacks Motor Trend for Car of Year awards to Pontiac

February 6, 2025 Steve 16

(EXPANDED FROM 6/26/2023) The June 1968 issue of Road Test magazine took its rival, Motor Trend, to task for anointing the Pontiac GTO as Car of the Year. Columnist Byron Bloch argued that the award […]

1957 Oldsmobile
Auto Paedia

How the greenhouse on US cars has evolved from the late-40s to present

January 28, 2025 Steve 0

(EXPANDED FROM 10/27/2021) Greenhouses have not typically changed as frequently as other parts of the American automobile’s external styling, but they go a long way toward summing up the dominant design approach of a given […]

Posts pagination

« 1 … 5 6 7 … 18 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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