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HomeAmerican Motors

American Motors

1969 Pontiac Firebird fake ad
Drive-By Musings

How typical was car snobbery in postwar high schools?

January 27, 2025 Steve 23

(EXPANDED FROM 2/6/2023) A few years ago Curbside Classic reposted a comment from a guy named Rob who had a “soul-crushing experience” driving a 1959 Rambler American to high school hangouts (Niedermeyer, 2023). In 1968 […]

Satire

Hotcars.com offers brilliant assessment of why the AMX didn’t sell very well

January 6, 2025 Steve 1

Us boomers can wax nostalgic about the great automotive journalists of the past. However, right under our noses a new generation is coming into its own that — truth be told — is even better […]

1968 AMC AMX
Letters to the Editor

Reader argues that ‘AMX was not a sectioned Javelin’

January 2, 2025 Steve 5

SG stopped by to comment on our story, “1968-70 AMX was American Motors’ answer to a question nobody asked.” AMX was not a sectioned Javelin. It was designed first and was supposed to be a […]

1957 Packard proposa
Multimedia

Film shows Fred Hudson’s design talent — and groupthink

January 2, 2025 Steve 9

(EXPANDED FROM 1/25/2023) When rechecking links I was disappointed to see that Hemmings has apparently deleted one of the better comment-thread discussions about late-50s American car design. This illustrates a downside of the digitization of […]

1956 Ugly Car of Year Award
Design Notes

1956 Ugly Car of the Year Award: Indies get desperate

December 31, 2024 Steve 17

(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]

1965 Ford Mustang
History

Lee Iacocca got lucky with the 1964-66 Ford Mustang

December 27, 2024 Steve 13

(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]

1974 AMC Matador coupes
Media Analysis

Bob Nixon interview left questions about 1974 AMC Matador and 1965 Marlin

December 26, 2024 Steve 0

(EXPANDED FROM 10/4/2014) We have previously critiqued American Motors designer Bob Nixon’s recollections about the Pacer (go here). Now let’s discuss his take on the 1974 Matador and 1965 Marlin. This portion of his Collectible […]

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 28

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1965 Rambler Marlin taillight
Quotes

Rambler Marlin advocate reminded of his unerring judgment

December 12, 2024 Steve 1

C. L. Zinn II’s book, Javelin Photo Archive (2002), offered an anecdote that illustrated Vince Geraci’s enthusiasm for the Rambler Marlin. At the time Geraci managed American Motors’ Large Car Studio, which took the lead […]

Posts pagination

« 1 … 6 7 8 … 18 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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