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HomeAmerican Motors

American Motors

1965 Studebaker Lark 4-door sedan
Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

AMC Pacer clay model
Multimedia

Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?

May 28, 2025 Steve 7

I have mixed reactions to Joe Ligo’s (2025) fourth episode of his six-part television series on American Motors. This 30-minute program focuses on the automaker’s two final big-ticket redesigns before losing its independence: the 1974 […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

Roy Chapin Jr. and William Luneberg
Multimedia

Joe Ligo’s third AMC episode suffers from analytical weaknesses

May 20, 2025 Steve 3

One downside of partnering with another automotive historian on a media project is that you inevitably have to negotiate editorial details. That can be particularly challenging if one of the partners has considerably more stature. […]

1963 Rambler Classic 770 4-door sedan
Data Dive

1963 Rambler Classic was more of a compact than an intermediate

May 14, 2025 Steve 6

(EXPANDED FROM 7/10/2023) Last Friday the Public Broadcasting Service aired the second of Joe Ligo’s six half-hour episodes about American Motors, which focused on how the automaker navigated the 1960s (go here). In sync with […]

1971 Plymouth Valiant 4-door sedan
History

1971 Plymouth Valiant sedan impressed media more than buying public

May 12, 2025 Steve 7

(EXPANDED FROM 3/27/2023) A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above its newest rivals among the low-priced brands — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That […]

1978 AMC Concord hatchback
Drive-By Musings

How might John Z. DeLorean have done as head of AMC?

April 18, 2025 Steve 26

(EXPANDED FROM 7/15/2021) A few years ago Curbside Classic commentator Chris Cieslak (2021) noted that American Motors toyed with the idea of hiring John Z. DeLorean after he left General Motors. This brings up an […]

Multimedia

Richard Teague interview hints at why he needed stronger oversight at AMC

April 8, 2025 Steve 12

Lately I have been listening to an interview David Crippen did with Richard Teague in 1985. This was a few years after Teague retired from leading the design staff of American Motors (Wikipedia, 2025). The […]

1971 AMC Ambassador
Data Dive

The 1967-74 AMC Ambassador didn’t measure up in roominess or quality

April 7, 2025 Steve 3

(EXPANDED FROM 10/15/2021) A lingering point of contention in the auto history media has been whether the last-generation AMC Ambassador had as much interior room as the Big Three’s full-sized cars. The short answer: Not […]

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

Posts pagination

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  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 12
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • 1976 Tatra T-613
    Tatra was yet another automaker that deemphasized aerodynamics by 1970s
    May 22, 2026 12
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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