Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]
(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]
A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]
Aaron Severson has set up a Patreon account for Ate Up With Motor and is starting to provide paywalled content for donors. His first piece illustrates the thoughtfulness of his approach to automotive history — […]
Aaron Severson (2024) recently posted a story that asks readers for feedback about how he can better monetize his auto history writings at Ate Up With Motor. I would like to offer some thoughts. I […]
(EXPANDED FROM 8/16/2021) Did Virgil Exner have any involvement with the 1953-54 Plymouth’s design? Automotive historians have tended to either dance around that question or offer varying — or even contradictory — information. As a […]
Aaron Severson (2024) recently announced that, due to a burst of donations, he would renew hosting-related services for Ate Up With Motor. That presumably keeps the website online but doesn’t address the cost of producing […]
(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]
The Automotive Hall of Fame has a fancy website, a big building and lots of very important people on its board of directors. Yet its explanation for why Robert S. McNamara was inducted has surprisingly […]
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