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Home1990s

1990s

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1967 Cadillac convertible
History

What if GM and Ford were broken up in the 1960s?

December 11, 2024 Steve 24

(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]

Readings

‘My Dad Had That Car’ is a much bigger but not necessarily better book

December 5, 2024 Steve 2

(EXPANDED FROM 1/10/2022) Now that we’re once again hitting the peak of gift-giving season, let’s take a look at one of the more popular automotive books. My Dad Had That Car ranks among the top-15 […]

Media Analysis

How good were the top automotive journalists of the past?

September 25, 2024 Steve 3

Jim Volgarino recently suggested in our “Story Ideas” bank that we take a closer look at the top automotive journalists of the past: “I think Tom McCahill began the long line of auto writers that […]

Collectible Automobile covers
Media Analysis

What kind of cars does — and doesn’t — Collectible Automobile put on its cover?

September 16, 2024 Steve 11

Stéphane Dumas (2024) recently commented that “it would have been a shock if a car from the 1980s” was on the cover of Collectible Automobile magazine. The newest model he could remember was a 1975 […]

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 10, 2024 Steve 7

(EXPANDED FROM 11/9/2022) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote way back in 1974 about the future of the American station wagon. His article made a number of […]

1991 Avanti 4-door touring sedan
Design Notes

1990-91 Avanti four-door sedan points to the road Studebaker could have taken

June 24, 2024 Steve 8

We have had a burst of discussion in a comment thread about the Avanti four-door sedan (go here), so let’s take a quick look at that tragic car. In its dying years Studebaker had developed […]

Parody ads about the auto industry and media
Our Sponsors

Trending Books: The tragic story of the Corvette

May 16, 2024 Steve 0
Chevrolet Malibu
Current Events

GM’s discontinuing of the Chevrolet Malibu is criticized as short sighted

May 15, 2024 Steve 22

Fast Company’s David Zipper (2024) took General Motors to task for announcing that General Motors would discontinue the Chevrolet Malibu in November. With the long-running nameplate’s demise, GM will no longer sell an affordable sedan […]

Posts pagination

« 1 … 3 4 5 … 11 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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