“Levine prolifically wined and dined the trade press, but he also took what he considered any disrespect for the brand personally. (And if he didn’t take it personally, he certainly acted as if he did.) […]
“The US auto industry has been perhaps the best example of a sector falling into a rut and doling out progress at the minimum possible rate for at least 30 years. It’s criminal IMO that […]
(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]
When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. In the 1979 […]
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]
To my mind, the Avanti’s history has two major parts: Under Studebaker and as an independent automaker. Of the Studebaker histories, Richard M. Langworth (1993) arguably offers the most detailed and analytically sophisticated narrative. The […]
“DeLorean spends the rest of his life in and out of court. He declares bankruptcy in 1999. His Bedminster estate is purchased by a Connecticut-based golf-course development partnership, who within two years will sell it […]
“Today I put on 75 miles driving around the South Bay. What did I see on the road? Expedition after Expedition, Suburban XLs, Escalades, Full size, quad cab pick ups of every marque and plenty […]
The marketing wizards are trying to present the 2022 Wagoneer as a big grand deal; a triumphant return of a legendary nameplate. The only problem is that the forthcoming new Jeep is as generic as […]
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