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Home1970s

1970s

Marcantonio VW ads
Readings

This book can take you back to the 1960s through the lens of VW ads

August 5, 2025 Steve 6

(EXPANDED FROM 6/19/2020) If I may be honest, a goodly portion of the auto history books on my bookshelf aren’t very good. Many amount to little more than pom-pom waving for a given automaker. Most […]

1971 Dodge Coronet Custom 4-door sedan
Data Dive

Collectible Automobile avoids big question about 1971-74 Dodge Coronet

August 1, 2025 Steve 1

The latest issue of Collectible Automobile offers an overview of the 1971-74 Dodge Coronet. As usual, the photography is gorgeous and the product details are exhaustive. But also as usual, there was strikingly little historical […]

1971 Chrysler New Yorker
Fake Design

1969-71 Chrysler: An Exner idea fumbled again

July 29, 2025 Steve 30

(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]

2025 Ford Maverick
Current Events

Debate over whether CAFE killed the small car in the U.S. may be moot

July 28, 2025 Steve 10

Indie Auto reader Troy linked to a provocative comment by bzcat (2025) at Blue Oval Forums about why small cars have disappeared from the U.S. market. Here’s what he has to say: “Americans like small […]

Parody ads about the auto industry and media
Our Sponsors

Old Car Farts: A big health benefit of going fast

July 27, 2025 Steve 0
1971 Cadillac Eldorado
Quotes

Did 1971 Cadillac Eldorado get opera windows due to UAW strike against GM?

July 26, 2025 Steve 1

When Irv Rybicki was interviewed by Dave Crippen (1985) about his design career at General Motors, he told a story about how the 1971 Cadillac Eldorado supposedly got opera windows. The Monte Carlo was initially […]

1968 Mercury Brougham 4-door hardtop
Data Dive

1968 full-sized Mercury: A pioneer of brougham was overshadowed

July 25, 2025 Steve 12

(EXPANDED FROM 12/8/2023) One of my lingering questions from a Collectible Automobile story about the Mercury Park Lane was why it didn’t sell better in 1968 (Biel, 2021). This was arguably the first year that […]

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

1979 Lincoln Continental Mark V Bill Blass Edition ad
History

Defective 1977-79 Continental Mark V showed how Lincoln lost its way

July 21, 2025 Steve 19

(EXPANDED FROM 4/5/2023) Some buyers of the 1977-79 Lincoln Mark V waited up to eight weeks to receive exclusive designer-series models . . . that turned out to have defective paint. At least that was […]

1971 Ford Mustang Mach 1
Photo Essay

Mid-1930s-to-70s design evolution shown at LeMay event

July 20, 2025 Steve 3

(EXPANDED FROM 1/1/2020) The Tacoma, Washington area has two car museums that are often confused. America’s Car Museum is located downtown in a fairly new building whereas the LeMay Collections at Marymount is eight miles […]

Posts pagination

« 1 … 7 8 9 … 42 »
  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 5
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 14
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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