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Home1970s

1970s

1977ish Lincoln Continental Mark IV
History

Five ways Lee Iacocca contributed to the decline of Ford and Chrysler

September 4, 2025 Steve 13

(EXPANDED FROM 7/18/2023) Our discussion about the Ford Maverick got me thinking about Lee Iacocca. More than any other car, the Maverick reflected how Iacocca’s sensibility differed from that of Robert McNamara, the father of […]

Links

1970 Ford Maverick gets surprisingly critical take from Motor Trend

September 2, 2025 Steve 12

(EXPANDED FROM 9/25/2023) Should I be embarrassed to admit that the first car magazine I subscribed to was Motor Trend? When I was around 11 years old I was enticed by one of those promotional […]

Ad Nauseam

How selling the 1977 Plymouth Gran Fury tried a man’s soul

August 29, 2025 Steve 2

Even when Daryl Bates was old and near death, he still vividly remembered that moment in 1976. Back then he was a pretty optimistic person, but this time he simply couldn’t shake off his funk. […]

Readings

Ed Cray’s ‘Chrome Colossus’ offers a masterful history of General Motors

August 25, 2025 Steve 2

(EXPANDED FROM 1/2/2021) Ed Cray’s history of General Motors is one of the better automotive books in my library. A big reason why is that Chrome Colossus: General Motors and its Times eschewed the usual […]

1970 Rambler American AI fake
Fake Design

What might an ‘internationalized’ 1970 Rambler American have looked like?

August 18, 2025 Steve 18

Indie Auto reader DECG50 (2025) responded to our article about the Fiat 130 coupe by using ChatGPT to render a 1970 AMC Rambler (American) that used the 1969 floorpan but adopted styling along the lines […]

1975 Chevrolet Monza
Quotes

Ed Cole has big news about Chevy’s Vega-based Wankel ‘Mustang killer’

August 16, 2025 Steve 11

(EXPANDED FROM 8/17/2023) In its April 1974 issue, Popular Science shed light on a Chevrolet Vega-based sporty coupe that was slated to compete with the subcompact Ford Mustang II. The unnamed car’s main claim to […]

1969 Ford design film clay model
History

Late-1960s Ford car design film shows US automakers losing it

August 13, 2025 Steve 9

(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]

1969 Ford Mustang Mach 1
Data Dive

1960s marked the beginning of the fastback’s slow revival in the U.S.

August 12, 2025 Steve 4

(EXPANDED FROM 8/7/2023) Today fastbacks are so mainstream that you can find them on the most conservative family sedans. Indeed, the rakishness of their rooflines can be more extreme than even the sportiest American cars […]

1972 Ford Thunderbird
Design Notes

How did Bunkie Knudsen influence the 1972 Ford Thunderbird?

August 8, 2025 Steve 9

(EXPANDED FROM 8/12/2022) For 1972 the Ford Thunderbird brochure tried to get extra fancy with see-through paper. And on inside pages the text gushed that the only way to change the car was to “Make […]

1963 Buick Riviera interior
Drive-By Musings

What are the top-10 coolest American car interiors from 1955-70?

August 6, 2025 Steve 9

(EXPANDED FROM 6/6/2024) Top-10 lists strike me as rather clickbaity, but I am not above presenting them if they illustrate an important historical theme. Last year I was motivated to create this list after seeing […]

Posts pagination

« 1 … 6 7 8 … 42 »
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 12
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • 1976 Tatra T-613
    Tatra was yet another automaker that deemphasized aerodynamics by 1970s
    May 22, 2026 12
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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