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Home1970s

1970s

Volkswagen Type 3 wagon
Links

Brazilian Volkswagens show automaker’s struggle for a post-Beetle look

January 20, 2023 Steve 2

Paul Niedermeyer’s (2023) recently reposted story about Volkwagens of Brazil offers a helpful addendum to our Scirocco discussion. The automaker’s Brazilian arm went the farthest in giving the Beetle chassis a variety of more modern […]

1976 Cadillac Eldorado
Quotes

Why General Motors should have been broken in two

January 5, 2023 Steve 16

“I think if DOJ had cleaved GM into two companies (i.e., Chevrolet and GM), we would today have a more vibrant, competitive American automotive industry. Today, we have two domestic players in an industry that […]

1978 Oldsmobile Toronado
Quotes

Alex Taylor III on why GM’s product cycles lengthened in the 1970s

November 25, 2022 Steve 1

“GM’s product development cycles in the 1960s, which had been among the shortest, were becoming among the longest in the industry, according to GM’s own in-house history. More content dictated by federal regulations was part […]

Readings

Matt DeLorenzo’s book, ‘Dodge: 100 Years,’ is a highly polished something

November 11, 2022 Steve 3

(EXPANDED FROM 4/10/2020) If Dodge: 100 Years represents the future of automotive history, then we’re in real trouble. What we have here is a lavish display of mindless car porn and marketing babble. That’s an […]

1957 Cadillac Eldorado Biarritz
Quotes

Halberstam: Big Three’s ‘shared monopoly’ held back innovation for years

November 4, 2022 Steve 1

“The Big Three in the auto industry stood virtually alone, possessors of what was in effect a shared monopoly, for the price of entry was too great for any start-up company. In an environment like […]

1959 Pontiac
Letters to the Editor

Reader offers additional reasons for ‘lower, longer and wider’ trend

October 27, 2022 Steve 5

Our “Auto Paedia” article about Detroit’s tendency to make its cars “lower, longer and wider” during the post-war period continues to generate an interesting discussion in the comment thread. One comment I would like to […]

1972 Oldsmobile Toronado front
Quotes

Bill Mitchell on how he wielded power like Harley Earl at GM

October 12, 2022 Steve 14

“Oh, he was powerful. God, I admired [him]. He just knocked the tar out of anybody. He’d get it fixed. If he couldn’t, he’d call New York and say, ‘Fix these…[.]’ Then, I inherited some […]

1963 Lincoln Continental B-pillar
Drive-By Musings

Shall we debate what is a ‘four-door pillared hardtop?’

August 17, 2022 Steve 11

Today Indie Auto received a comment that critiqued how we have distinguished between different types of four-door body styles. I had referred to the 1961 Lincoln Continental as a four-door hardtop sedan, but Bostwick9 insisted […]

1977 AMC Gremlin X
Media Analysis

Was AMC seriously considering a late-70s Gremlin wagon?

July 29, 2022 Steve 1

Dan Strohl (2022) has posted a photograph of what could have been a Gremlin wagon prototype. His story and comment thread offer a number of plausible ideas about what AMC had in mind, but I […]

Readings

Charles Hyde’s AMC book doesn’t get why automaker failed

July 8, 2022 Steve 6

(UPDATED FROM 10/16/2020) Charles K. Hyde’s history of American Motors and its constituent companies is a valuable scholarly addition to the literature. His book, Storied Independent Automakers: Nash, Hudson and American Motors, offers considerably more […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 36
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 11
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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