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Home1970s

1970s

1968 Pontiac Firebird green convertible
Literature

1967-72 Pontiac Firebird shows limits of ad illustrations

July 7, 2026 Steve 10

(UPDATED FROM 78/2024/ Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s  popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic […]

History

Why was Wayne Kady’s favorite design the 1971 Cadillac Eldorado?

June 30, 2026 Steve 8

(UPDATED FROM 4/24/2024) In an interview back in 2024 Wayne Kady was hesitant to name his favorite car design among those he had worked on during a 38-year stint at General Motors, saying that was […]

1972 AMC Ambassador proposal by Brooks Stevens
Design Notes

Proposed 1972-73 design could have saved AMC from ill-fated 1974 Matador coupe

June 20, 2026 Steve 20

(EXPANDED FROM 2/4/2022) The above image shows an early design proposal by Brooks Stevens for a redesigned AMC Ambassador planned for 1972-73. The car has vague similarities to mockups pictured in a Patrick Foster (2013) […]

1969 an 1977 Plymouth Fury
History

1969-77 Plymouth: Fuselage wasn’t so bad compared to anti-fuselage

June 12, 2026 Steve 15

(EXPANDED FROM 5/3/2024) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]

1975 Ford Elite
Gallery

1974-76 Elite shows how Ford was late to the party with mid-sized personal coupes

June 10, 2026 Steve 13

(EXPANDED FROM 2/27/2024) The 1974-76 Ford Elite highlights one of the Ford Motor Company’s bigger mistakes of the 1970s. The automaker was too slow in entering the mid-sized personal coupe field. The Elite was a […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

June 9, 2026 Steve 8

(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]

1958 Lincoln
History

1958-60 Lincoln: Failing to beat GM at its own game

June 2, 2026 Steve 18

(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

1957 Nash Ambassador
Multimedia

Three videos: The death of car culture, rich people’s cars and the 1957 Nash

May 29, 2026 Steve 6

Our first video, from the YouTube channel America Revisited (2026), argues that the country’s car culture is dying off with the Baby Boomers. The video goes on to suggest that car culture was about “freedom […]

1976 Tatra T-613
Design Notes

Tatra was yet another automaker that deemphasized aerodynamics by 1970s

May 22, 2026 Steve 12

(EXPANDED FROM 8/23/2023) A few years ago Curbside Classic reposted a story about the Tatra T-613 (Shafer, 2023). What struck me about that car, which was designed in the late-60s but did not reach production […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views checks in with K. T. Keller

May 16, 2026 Steve 0

Posts pagination

« 1 2 3 4 … 42 »
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 34
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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