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Home1970s

1970s

1980 AMC brochure cover with picture of American Center building
History

AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness

August 19, 2026 Steve 2

(EXPANDED FROM 1/8/2021) When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. […]

1980 Ford Thunderbird and 1956 model
Drive-By Musings

Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales

August 14, 2026 Steve 13

Recently a retired Ford designer stopped by to offer a response to our story, “How 1960s car design reflected the good old (boy) days.”  “I started my career at Ford styling in 1960. Retired in […]

1973 Buick Riviera
Links

Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?

August 14, 2026 Steve 24

(UPDATED FROM 6/16/2024) David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro […]

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 7, 2026 Steve 23

(EXPANDED FROM 8/27/2024) A major goal of Indie Auto is to question conventional wisdom — which will all but inevitably generate controversy. That was certainly the case with the following story, which argued that the […]

1974 full-sized low-priced cars
History

1974 AMC Ambassador: Was its styling ruined by bumper regs?

August 5, 2026 Steve 11

(EXPANDED FROM 7/15/2024) One of Indie Auto’s first harshly negative comments came from someone who was infuriated with my essay about the 1974 AMC Ambassador, where I criticized the car’s looks. “Worst stupid article I […]

1980 Buick Skylark
Links

New Yorker story shows difficulties of an outsider reporting on auto industry

July 31, 2026 Steve 5

(UPDATED FROM 4/25/2024) Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive […]

History

When should U.S. automakers have begun producing a domestic subcompact?

July 24, 2026 Steve 46

(UPDATED FROM 8/1/2024) In 1959 imported cars captured 10 percent of the U.S. market. However, their popularity quickly subsided after the Big Three came out with an unprecedented wave of compacts beginning in 1960. The […]

1975 Mercedes-Benz 450 SL
Gallery

1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor

July 14, 2026 Steve 10

(UPDATED FROM 7/17/2024) A few years ago I came across a 1975 Mercedes-Benz SL. In all honesty, I wasn’t nearly as enthused as when I photographed a previous-generation W113 model, with its iconic “pagoda” roof. […]

J. 'Kelly' Flory Jr.
Readings

J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable

July 10, 2026 Steve 4

(UPDATED FROM 4/18/2024) The most valuable books I have bought in recent years have been J. “Kelly” Flory Jr.’s American Cars reference guides. This multi-volume set provides wide-ranging information on U.S.-made cars during the postwar […]

Parody ads about the auto industry and media
Our Sponsors

Trending Books: The amazing story of an American legend

July 10, 2026 Steve 0

Posts pagination

« 1 2 3 … 42 »
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 34
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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