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Home1970s

1970s

1964 Oldsmobile Vista Cruiser
Links

1964 Oldsmobile Vista-Cruiser was a clever way to downsize the big American wagon

March 8, 2024 Steve 5

Motor Trend lauded the 1964 Oldsmobile Vista-Cruiser and Buick Sports Wagon for being as roomy as a full-sized wagon even though they were based on General Motors’ mid-sized body. Indeed, cargo room was 6.4 cubic […]

Design Notes

Was Richard Teague’s best sporty coupe the 1973-77 AMC Hornet hatchback?

February 28, 2024 Steve 14

During his tenure as head AMC’s design, Richard Teague had the opportunity to develop quite a few sporty coupes, from the original Marlin to the Spirit hatchback. Out of all those efforts, I would propose […]

1975 Ford Elite
Gallery

1974-76 Elite shows how Ford was late to the party with mid-sized personal coupes

February 27, 2024 Steve 8

The 1974-76 Ford Elite highlights one of the Ford Motor Company’s bigger mistakes of the 1970s. The automaker was too slow in entering the mid-sized personal coupe field. The Elite was a cobbled-together design that […]

1980 Pontiac Phoenix 5-door hatch
Data Dive

Bigger didn’t prove to be better for General Motors in late-70s and 80s

February 23, 2024 Steve 35

(EXPANDED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]

Parody ads about the auto industry and media
Our Sponsors

AMC head inducted into Automotive Hall of Fame for brilliant strategery

February 19, 2024 Steve 2
1941 Lincoln Continental front quarter
Fake Design

Was the 1940-41 Lincoln Continental the all-time most influential U.S. halo car?

February 19, 2024 Steve 17

(EXPANDED FROM 2/14/2023) Since this is Presidents’ Day, let’s take another look at what I have suggested is the most influential halo car of all time built in the United States — the original Lincoln […]

2024 Volkswagen ad
Multimedia

VW Superbowl ad waxes nostalgic for the kind of cars it no longer makes

February 16, 2024 Steve 8

Volkswagen has received a good response to the ad it ran during the Superbowl last weekend. Titled “An American Love Story,” the 60-second ad and an extended version attempt to cultivate nostalgia for the brand’s […]

1969 Pontiac red convertible
Literature

1965-71 Pontiac ads tried to dazzle with hip sophistication

February 15, 2024 Steve 11

When updating the 1966 Oldsmobile Cutlass Supreme story I found myself lingering over the illustrations in Pontiac brochures. The images, which were produced by the legendary team of Art Fitzpatrick and Van Kaufman, tended to […]

Tesla chargers
Current Events

Peter DeLorenzo launches a lazy attack against decarbonization mandates

February 8, 2024 Steve 7

Peter DeLorenzo has finally acknowledged that the decarbonization of the automotive fleet could be significantly driven by public-sector actions. However, he does so by spewing a bunch of lazy anti-government insults. Does this represent his […]

1972 Ford Gran Torino 2-door hardtop
Links

All-new 1972 Ford Torino didn’t rank well against older intermediates

February 5, 2024 Steve 3

The 1972 Ford Torino was a particularly big deal. The automaker had bestowed upon its mid-sized offerings the first all-new platform since they were introduced in 1962. Ford ditched unit-body construction and increased exterior dimensions […]

Posts pagination

« 1 … 20 21 22 … 41 »
  • Could Iran war show that Detroit is too dependent on gas-guzzling vehicles?
    March 9, 2026 3
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 23
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 2
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 16
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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