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Home1970s

1970s

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 27, 2024 Steve 21

J P Cavanaugh’s (2024) story about the 1969 Ford Mustang got me thinking about this hotly debated car. I say “hotly debated” because the comment thread of this reposted Curbside Classic article is filled with […]

1977 Chevrolet wagons
Media Analysis

Was a non-woody Malibu wagon the Chevelle’s ‘top hauler’ in 1977?

August 21, 2024 Steve 3

A recent Collectible Automobile Facebook item (2024) stated that for 1977 the “pseudo-‘woody’ Malibu Estate models” were dropped and “the plain-sided Malibu Classic station wagon became the top hauler on the Chevrolet Chevelle roster.” I […]

1979 Mercury Capri
Data Dive

When did the Ford Motor Company begin to ‘phone in’ the Mercury brand?

August 13, 2024 Steve 20

An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]

1971 Mercury Cougar XR7
Media Analysis

Collectible Automobile sheds little light on why 1971 Mercury Cougar was ugly

August 6, 2024 Steve 17

When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]

1975 AMC Pacer X
Links

Popular Mechanics gives AMC one last chance to spin the Pacer before its launch

August 2, 2024 Steve 4

The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]

History

When should U.S. automakers have begun producing a domestic subcompact?

August 1, 2024 Steve 41

We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]

1962 Ford Galaxie 500
Data Dive

Did the 1960-64 big Ford sell so poorly because of cannibalization?

July 30, 2024 Steve 16

Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]

1980 Chrysler Cordoba
Letters to the Editor

Reader defends Lee Iacocca and the second-generation Chrysler Cordoba

July 24, 2024 Steve 18

Indie Auto reader RI stopped by to respond to our story, “Four ways Lee Iacocca contributed to the decline of Ford and Chrysler.” You suggest above that Chrysler wasted money on the 1980 Cordoba/Mirada, when […]

1975 Mercedes-Benz 450 SL
Gallery

1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor

July 17, 2024 Steve 4

When I recently came across a 1975 Mercedes-Benz SL, I wasn’t nearly as enthused as when I photographed a previous-generation W113 model, with its iconic “pagoda” roof. The R107 models, which were built from 1971-89, […]

1974 full-sized low-priced cars
History

1974 AMC Ambassador: Was its styling ruined by bumper regs?

July 15, 2024 Steve 7

(EXPANDED FROM 9/11/2020) Readers of Indie Auto can offer feedback either by commenting or by sending a direct message here. A few years ago a reader used the latter route to vigorously defend the looks […]

Posts pagination

« 1 … 18 19 20 … 42 »
  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 5
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 15
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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