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Home1970s

1970s

1970 Toyota Corolla
Data Dive

Data on imports sheds light on their dramatic gains from 1964-80

July 10, 2024 Steve 4

A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]

1968 Pontiac Firebird green convertible
Literature

1967-72 Pontiac Firebird shows limits of ad illustrations

July 8, 2024 Steve 6

(EXPANDED FROM 3/16/2022) Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s  popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic […]

Media Analysis

Auto buff media are rarely renegades anymore

June 28, 2024 Steve 12

(UPDATED 6/26/2024) If you subscribed to car buff magazines back when you were a kid, do you do so anymore? As a young lad I subscribed to up to five different magazines, but I wouldn’t […]

Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

June 26, 2024 Steve 19

(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

1973 Buick Riviera
Links

Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?

June 16, 2024 Steve 21

David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro Autos (2021) even […]

Drive-By Musings

Would you believe that there was once a car in this picture?

June 5, 2024 Steve 0

A fairly popular type of auto history post includes photos of street scenes from the past. Readers tend to focus on naming the cars. It’s good, clean fun if you have nothing better to do. […]

1968 AMC Javelin
Media Analysis

Why did Patrick Foster settle for fanboy fluff in his 1968-70 AMC Javelin story?

June 3, 2024 Steve 4

I had high hopes when I saw that the August issue of Collectible Automobile included a story about the 1968-70 AMC Javelin. Patrick Foster has been studying American Motors’ history for decades, so I expected […]

Editor's Note

Was the Environmental Protection Agency run by ‘zealots’ in the early-70s?

June 2, 2024 Steve 16

MB stopped by to respond to our article, “Oldsmobile’s John Beltz sounded like a rather cautious GM executive.” He wrote, “The EPA zealots ruined American cars in 1970 thanks to their requirements based on a […]

Letters to the Editor

Ninety-year-old reader would buy another two-seater Thunderbird

May 29, 2024 Steve 0

EG stopped by to respond to our article, “Car and Driver playfully roasts a 1964 Ford Thunderbird convertible.” I have owned nine Thunderbirds. The best one was the two seater. They should have fired the […]

1971 Oldsmobile Ninety-Eight
Links

Oldsmobile’s John Beltz sounded like a rather cautious GM executive

May 29, 2024 Steve 9

John Beltz has been pointed to as one of the more forward-looking General Motors’ executives of the early-70s, but he came across as rather cautious in a lengthy Motor Trend (1970) interview. He was the […]

Posts pagination

« 1 … 17 18 19 … 41 »
  • Could Iran war show that Detroit is too dependent on gas-guzzling vehicles?
    March 9, 2026 8
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 23
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 2
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 16
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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