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Home1960s

1960s

1970 Lincoln Continental
Fake Design

What if the 1970 Lincoln Continental hadn’t slavishly copied Cadillac?

April 19, 2024 Steve 48

J. P. Cavanaugh’s (2024) recent ode to the 1969 Lincoln Continental got me thinking: What if the 1970 redesign returned to the more compact size of the groundbreaking 1961-63 models? What might that have looked […]

J. 'Kelly' Flory Jr.
Readings

J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable

April 18, 2024 Steve 0

The most valuable books I have bought of late have been J. “Kelly” Flory Jr.’s American Cars reference guides. This multi-volume set provides wide-ranging information on U.S.-made cars during the postwar era. Flory’s series has […]

1969 Mercury Cyclone
Links

Motorcade magazine’s ‘sneak peek’ of the 1969 models made up a whole lot of stuff

April 17, 2024 Steve 0

Motorcade is among the more obscure magazines included in the Automotive History Preservation Society’s digital archives. A supposed preview of the 1969 models may hint at why the magazine apparently did not survive the early-70s. […]

Data Dive

The 1965-73 Ford LTD may not have impacted Mercury very much

April 11, 2024 Steve 10

(EXPANDED FROM 1/28/2022) Indie Auto commentator Geeber recently discussed how premium-priced big cars did better than their lower-priced brethren as the 1970s progressed. His comment, which is worth reading in full (go here), spurred me […]

Links

Car and Driver says Ford Mustang will ‘murder’ the 1964 Plymouth Barracuda

April 10, 2024 Steve 9

A Car and Driver article on the just-introduced 1964 Plymouth Barracuda adopted an unusual format — a transcript of a conversation with a Chrysler official. When a road tester complained that the car’s underpinnings didn’t […]

1955 Nash
History

Would American Motors under George Mason have done more poorly in the late-50s?

April 9, 2024 Steve 3

Kim in Lanark makes a useful point in arguing that if American Motors had “kept the Nash and Hudson nameplates any longer, the AMC executives could drive their 1959 Nashes and Hudsons to bankruptcy court.” […]

Links

Car Life tries not to yawn when road testing the 1964 Chevrolet Chevelle

April 2, 2024 Steve 7

Car Life wasn’t hugely excited about the 1964 Chevrolet Chevelle. Even so, the magazine tried to present the new nameplate in a positive light: “At this writing, Chevelle accounts for 18% of Chevrolet sales and […]

1972 Ford LTD Brougham 2-door hardtop
Media Analysis

Collectible Automobile’s take on the decline of big cars gets partway there

March 28, 2024 Steve 8

Collectible Automobile’s June 2024 issue does an unusually good job of discussing why low-priced big cars took a nosedive in sales during 1970-74. However, the magazine’s article by Sam Fiorani (2024) didn’t say much about […]

1970 American Motors ad with Chapin
Links

Car and Driver gives Roy D. Chapin royal treatment in 1970 AMC Hornet story

March 26, 2024 Steve 0

Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]

1967 Plymouth GTX
Design Notes

1966-67 Plymouth Satellite was most anonymous-looking car of its era

March 25, 2024 Steve 10

(EXPANDED FROM 11/10/2021) I hereby nominate the 1966-67 mid-sized Plymouth as the most anonymous-looking car of the mid-1960s. At least to my eyes, the Belvedere line — which included top-end Satellite and GTX models — […]

Posts pagination

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  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 5
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 14
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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