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Home1960s

1960s

1968 Datsun 510 4-door sedan
Data Dive

Four-door subcompacts were not exotic in late-60s and early-70s

March 26, 2025 Steve 23

(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]

1969 Ford Club Wagon
Quotes

How Ford responded to safety issues with the original Econoline van

March 15, 2025 Steve 5

Indie Auto reader James E. Duvall recently commented about how the Falcon-based Econoline van and truck had such a front-end weight bias that they could flip on their front end under intense braking unless there […]

1966 AMC Ambassador DPL
Media Analysis

Motor Trend’s take on AMC’s decline shows limitations of auto punditry

March 13, 2025 Steve 3

The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]

1972 Stutz Blackhawk
Design Notes

Which looked better: Exner’s 1966 Duesenberg or 1971-87 Stutz Blackhawk?

March 11, 2025 Steve 8

(UPDATED FROM 9/20/2021) A few years back Hemmings published a for-sale ad about a 1966 Duesenberg prototype designed by Virgil Exner (Stohl, 2017). The car shared major styling themes with another one Exner subsequently designed — […]

1967 Pontiac Tempest Custom Sprint
Data Dive

Ford got crushed in 1960s mid-sized field despite early entrance

March 7, 2025 Steve 11

(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]

1977 Cadillac
History

1971 interview with GM’s top designers shows automaker’s struggle to adapt

March 5, 2025 Steve 8

Top General Motors’ designers William Mitchell and Chuck Jordan showed glimmers of adaptiveness in an interview with Motor Trend (1971) magazine. However, the luxury of hindsight allows us to see some of the blinders that […]

2025 Ford Maverick
Current Events

Why are auto industry and media so surprised by Trump’s tariffs?

March 3, 2025 Steve 5

It’s been fascinating to watch the auto industry and media react to President Donald Trump’s tariffs. To the degree that this topic has broken through the usual phantasmagoria of new-product launches and nostalgic musings about […]

Kalaloch Beach woman at sunset
Photo Essay

National parks: As American as baseball, hotdogs, apple pie and Chevrolet

March 2, 2025 Steve 1

Last week we talked about how cars are for going places. Remember the slogan Chevrolet used in its advertising: “See the USA in your Chevrolet”? National parks were sometimes shown because they are as American […]

1962 Ford F-250 Styleside pickup
Quotes

Patrick Foster dances around problems with the 1961-63 Ford Styleside pickup

March 1, 2025 Steve 3

A good way to test the journalistic independence of an auto history writer is to see how he or she addresses a problematic product. So when I recently bought Patrick Foster’s book, Ford Tough: 100 […]

1978 Ford Fairmont 4-door seda
Design Notes

U.S. cars often suffered from weak styling continuity and boxy shapes in 1970-80s

February 28, 2025 Steve 17

(EXPANDED FROM 1/23/2023) This post’s comment thread has received a burst of new attention, so I thought it would be worth expanding upon my original argument. I wrote this article in response to debates about […]

Posts pagination

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  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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