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Home1960s

1960s

1972 Pontiac Firebirds
History

William Porter brought a thoughtful approach to his design work at GM

May 19, 2025 Steve 0

I can be quite critical of Automotive News, so in fairness I should note when they do good work. A case in point is a feature story by David Phillips (2025) about William L. Porter. […]

1963 Rambler Classic 770 4-door sedan
Data Dive

1963 Rambler Classic was more of a compact than an intermediate

May 14, 2025 Steve 6

(EXPANDED FROM 7/10/2023) Last Friday the Public Broadcasting Service aired the second of Joe Ligo’s six half-hour episodes about American Motors, which focused on how the automaker navigated the 1960s (go here). In sync with […]

1971 Plymouth Valiant 4-door sedan
History

1971 Plymouth Valiant sedan impressed media more than buying public

May 12, 2025 Steve 7

(EXPANDED FROM 3/27/2023) A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above its newest rivals among the low-priced brands — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That […]

1970 Cadillac Eldorado
Gallery

Was the 1969-70 Eldorado the best-looking postwar Cadillac?

May 9, 2025 Steve 5

When I was expanding a John DeLorean book review the other day, I dug up a 1967 General Motors ad that included a photograph of a Cadillac Eldorado. That got me wondering: Was the 1967-70 […]

Circa 1958 Rambler American 2-door sedan
Multimedia

Could Joe Ligo’s American Motors TV series expand the audience for auto history?

May 5, 2025 Steve 10

I first wrote about Joe Ligo’s idea of making an American Motors film in early 2020. Two years later he announced that he was retooling the project and would do a six-part series for the […]

1961 Cadillac
History

The ‘compact’ 1961-63 Cadillac that went nowhere

April 30, 2025 Steve 17

(EXPANDED FROM 12/16/2022) One of the more popular comments about previous versions of this story has been that the 1961-63 “compact” Cadillac failed because it looked out of proportion. It was basically a regular Cadillac […]

1968 GM premium big cars
Data Dive

1965-68 GM big cars: The end of different strokes

April 28, 2025 Steve 13

(EXPANDED FROM 7/21/2023) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]

1958 Edsel Citation 4-door hardtop
Quotes

Should the Ford Motor Company have kept the Edsel alive?

April 26, 2025 Steve 9

Automotive historian Thomas E. Bonsall argued that the 1958 Edsel wasn’t a flop. Indeed, he insisted that the Ford Motor Company shouldn’t have given up on the brand so quickly. The “real failure in the […]

1972 Lincoln Continental Mark IV
Links

Knudsen’s favored 1972 Mark IV design borrowed from the Eldorado

April 16, 2025 Steve 10

(EXPANDED FROM 8/5/2022) A few years ago Dean’s Garage posted a fascinating story about the battle over the 1972 Lincoln Continental Mark IV’s styling. Jim and Cheryl Farrell (2022) described how a design proposal championed […]

1951 Nash Rambler grille
Data Dive

Implosion of early-1950s compacts hints at product-proliferation dangers

April 15, 2025 Steve 12

The most significant postwar trend among independent automakers was a rush to compact cars. Between 1950 and 1953 four automakers came out with new entries. This would prove to be a double-edged sword. On the […]

Posts pagination

« 1 … 15 16 17 … 51 »
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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