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Home1960s

1960s

1963 Studebaker Daytona convertible
Multimedia

Classic film shows human side of Studebaker’s end

June 10, 2025 Steve 20

(UPDATED FROM 6/20/2022) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]

1965 Studebaker Lark 4-door sedan
Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

Exner bio offers mostly positive take on controversial car designer
Readings

Peter Grist views car designer Virgil Exner through rose-tinted glasses

June 3, 2025 Steve 9

(EXPANDED FROM 12/6/2022) Peter Grist stated that he tried to make this authorized biography of car designer Virgil Exner “as unbiased as possible” (p. 5). Even so, Visioneer has a family scrapbook quality, replete with childhood photos and […]

1970 Mercury Cyclone
Drive-By Musings

1970 Mercury Montego had a last-of-the-wine quality

June 2, 2025 Steve 2

In a number of respects the 1970 Mercury Montego exuded a last-of-the-wine vibe. For one thing, it was the final reskinning of the mid-sized platform that the Ford Motor Company introduced in 1962. Let’s just […]

Media Analysis

Automotive News staff struggle to transcend paper’s checkered past

May 30, 2025 Steve 2

The May 19th print edition of Automotive News ran two commentaries that debated California’s ability regulate pollution caused by the automobile industry. In the first commentary, Reporter Larry P. Vellequette (2025) acknowledged that the industry […]

Quotes

David E. Davis offered his take on John Z. DeLorean

May 24, 2025 Steve 9

Whether John Z. DeLorean was merely a car guy with a tragic life trajectory or a sociopath has been an ongoing debate here at Indie Auto. Thus, I was intrigued to come across David E. […]

1968 Chevrolet Corvette convertible
Ad Nauseam

A 1968 Chevrolet Corvette and a manly man. Alone.

May 23, 2025 Steve 0

David E. Numm liked to remind himself that he was fairly comfortable — and that things could be much worse. At least he was assigned to be a copy writer for the Chevrolet Corvette rather […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

1970 Ford LTD
Data Dive

Was the decontented Ford LTD ‘essentially like an Impala’?

May 21, 2025 Steve 9

(EXPANDED FROM 8/29/2023) A few years ago Curbside Classic’s Paul Niedermeyer stopped by to critique our story, “1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways.” He repeated the following quote from the […]

Roy Chapin Jr. and William Luneberg
Multimedia

Joe Ligo’s third AMC episode suffers from analytical weaknesses

May 20, 2025 Steve 3

One downside of partnering with another automotive historian on a media project is that you inevitably have to negotiate editorial details. That can be particularly challenging if one of the partners has considerably more stature. […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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